Hostess Brands
Hostess, the name behind the legendary Twinkies and HoHos, almost disappeared completely in 2012 when the company filed for bankruptcy. People were shocked—how could such a beloved snack simply vanish? But Hostess refused to stay down for long. After being bought out and relaunched, the company poured energy into social media, creative advertising, and even new product launches. In 2021, Hostess saw its revenue climb by a stunning 14.5%, a clear sign that something was working. Their comeback is powered by nostalgia, as many consumers find comfort and joy in the treats they loved as kids. Hostess also introduced new flavors and snack formats, keeping things fresh for both old fans and new. The brand’s creative approach and willingness to adapt have truly paid off, proving Twinkies are here to stay.
Coca-Cola
Coca-Cola has been a household name for over 130 years, but it’s not just resting on its classic red label. The company is pushing forward by embracing trends like health consciousness and sustainability. For example, Coca-Cola with Stevia and other low-sugar options have popped up on shelves everywhere. In 2022, Coca-Cola’s sales soared by 16%, thanks in part to bold marketing campaigns and a steady stream of innovative products. The brand’s focus on environmental initiatives—like switching to recycled materials in packaging—has also struck a chord with modern shoppers. Coca-Cola’s ability to blend the old with the new and stay relevant keeps it fizzing at the top of the beverage world. Their comeback isn’t just about nostalgia—it’s about evolving with the times in a way that feels authentic.
Kraft Mac & Cheese
Kraft Mac & Cheese is one of those foods that instantly brings back childhood memories. Recently, Kraft has really embraced its place as a comfort food icon. The company launched limited-edition flavors and even collaborated with famous chefs to create gourmet twists on the classic. In 2023, Kraft saw a sales bump of 10%, powered by the need for quick, tasty meals and a dash of nostalgia. Social media challenges, like the viral “blue box challenge,” have kept the brand in the spotlight. Kraft’s clever marketing is all about making people feel good, whether they’re cooking for kids or reliving their own youth. The convenience of Kraft Mac & Cheese, combined with these fun new flavors, is making it a pantry staple all over again.
Campbell’s Soup
Campbell’s Soup is a name that feels like home to millions. The brand has managed to stay relevant for generations by never getting too comfortable. In recent years, Campbell’s introduced organic soups and new, easy-to-carry packaging aimed at busy families. The results have been impressive: a 7% sales increase in 2022, especially driven by their organic line. Campbell’s also leaned into its heritage, using classic recipes while updating them for today’s health-conscious consumers. Their advertising often focuses on the warmth and comfort of sharing soup, appealing to our emotions and memories. Campbell’s ability to evolve while sticking to its roots is why it’s enjoying renewed popularity.
Betty Crocker
Betty Crocker has been teaching America to bake since the 1920s, and she’s not slowing down. In the past few years, the brand jumped on the home-baking trend, launching new mixes and kits that make baking easy and fun for families. In 2023, Betty Crocker enjoyed a 12% boost in sales, as more people found comfort in baking during stressful times. The brand’s presence on social media, where fans share recipes and photos, has created a sense of community. Betty Crocker’s approachable image and constant innovation—like gluten-free and vegan options—keep her relevant in an ever-changing world. Baking with Betty feels like baking with a friend, which is a big reason for the brand’s comeback.
Pillsbury
Pillsbury is famous for its doughboy mascot and ready-to-bake treats. The pandemic sparked a home-baking craze, and Pillsbury was ready for it. With new products like ready-to-bake cookie dough and seasonal limited editions, Pillsbury’s sales jumped 15% in 2022. The brand’s advertising has a playful, nostalgic tone that makes cooking seem fun and easy. Pillsbury has also branched out with new flavors and healthier choices, appealing to a wider audience. Their products let people make fresh-baked goods at home with almost no effort, which is exactly what busy families want. Pillsbury’s ability to blend nostalgia, convenience, and innovation has made it a star once again in kitchens across the country.
Jell-O
Jell-O is a wobbly, colorful staple of American desserts. After years of being seen as old-fashioned, Jell-O is enjoying a surprising revival. The brand introduced new products like Jell-O shots for adults and ready-to-eat cups, attracting both nostalgic fans and a younger crowd. In 2023, Jell-O’s sales jumped by 20%, thanks in part to clever influencer collaborations and fun social media campaigns. Jell-O’s appeal lies in its playful, customizable nature—you can mold it, mix colors, and create unique desserts. The brand’s comeback is a testament to the enduring power of fun and nostalgia, especially when combined with modern marketing.
Spam
Spam, the humble canned meat, is making a comeback no one saw coming. Once the butt of jokes, Spam is now considered a retro delicacy by some foodies. The brand has rolled out new flavors and limited-edition releases to keep things exciting. In 2022, Spam posted a 10% increase in sales, fueled by its presence in viral food trends and creative recipes shared on social media. Spam’s unique, salty flavor and versatility in cooking have made it surprisingly popular with younger generations looking for affordable and quirky ingredients. Its quirky advertising and collaborations with chefs and influencers have only helped its resurgence.
Heinz Ketchup
Heinz Ketchup has been dressing up burgers, fries, and hot dogs for over 150 years. Recently, the brand has focused on innovation with organic and reduced-sugar versions, catering to health-conscious shoppers. In 2023, Heinz saw a 9% rise in sales—a strong sign that people still love the classic taste. Their creative ads, often poking fun at people’s loyalty to Heinz, have kept the brand relevant in pop culture. Heinz is also committed to sustainability, working to use more eco-friendly packaging. By balancing tradition with modern needs, Heinz continues to dominate the condiment aisle.
Little Debbie
Little Debbie snack cakes have a special place in many people’s hearts—and lunchboxes. The brand has seen a real revival, with sales up 13% in 2022. Little Debbie is reaching younger audiences through social media and limited-time flavors, while still delivering the classic snacks people love. Their affordable prices and fun packaging make them an easy choice for families on the go. Little Debbie’s marketing often focuses on nostalgia, but the brand is also quick to jump on food trends and seasonal offerings. The mix of old favorites and new surprises is winning fans both old and new.
