Thanksgiving dinner just got more expensive this year, though savvy shoppers can still find ways to keep costs manageable. The turkey centerpiece that brings families together is facing significant price increases, creating budget challenges for many households planning their holiday feast.
The good news? Several major retailers are stepping up with competitive deals designed to help families celebrate without breaking the bank. Let’s explore what’s driving these price changes and discover the best strategies to save money on your Thanksgiving meal.
Turkey Prices Rise Sharply Before Thanksgiving
This holiday season, shoppers may feel the pinch as turkey prices soar higher than usual. A new report from the U.S. Department of Agriculture (USDA) forecasts that wholesale frozen turkeys will cost an average of $1.32 per pound – up 40% from last year’s price of 94 cents. For many families, this jump could make hosting Thanksgiving dinner a bit more expensive.
Why Are Turkey Prices So High This Year?
The USDA attributes the surge to widespread outbreaks of highly pathogenic avian influenza in late 2024 and early 2025. These outbreaks led to the loss of over 400,000 birds across North and South Dakota, disrupting poultry supplies and driving up costs for both eggs and turkeys.
Fewer Birds, Higher Prices
The turkey population has taken a noticeable dip this year, with forecasts showing around 195 million turkeys raised – a 3% decline from 2024. The lower supply, combined with consistent demand, has intensified the pressure on prices leading into the holiday season.
What Higher Wholesale Prices Mean For Shoppers
Wholesale prices represent what grocers pay to stock their shelves, but retail prices can vary significantly. Stores may mark up or absorb some costs depending on competition and location. For consumers, this means prices could fluctuate widely from one supermarket to another.
Aldi Rolls Out Its Most Affordable Meal In Years
To help families offset rising costs, Aldi has reintroduced its annual Thanksgiving meal deal. The package feeds 10 people for under $47 – the lowest in five years. It includes a Butterball turkey, rolls, sides like mac and cheese and stuffing, and ingredients for classics such as green bean casserole and pumpkin pie.
Walmart’s Budget-Friendly Bundle Returns
Not to be outdone, Walmart’s Thanksgiving meal deal offers a feast for less than $4 per person. The bundle serves 10 people and includes a 13.5-pound Butterball turkey, stuffing, dinner rolls, and 20 total items. It’s Walmart’s most affordable holiday meal option since the program launched in 2022.
Savings That Extend Beyond Thanksgiving
Both Aldi and Walmart plan to keep their discounted meal bundles available through December 25. That means customers can use the same deals for Christmas dinner, ensuring families can celebrate without overspending despite inflation and supply challenges.
