Surge Soda Surges Back Onto Shelves
Surge, the neon-green soda that lit up lunchboxes in the 1990s, is making a comeback, and people are snapping it up faster than you can say “sugar rush.” Coca-Cola brought Surge back after fans launched online petitions and even a full-blown “Save Surge” movement, showing just how much nostalgia drives our snack choices. According to market research from Statista, soft drink sales in the U.S. grew by 4.8% in 2024, with retro sodas like Surge contributing to this surge. The drink’s original citrusy, slightly tangy flavor remains unchanged, appealing to both old fans and a new generation of curious sippers. Stores report stock flying off shelves within days of restocking. Social media is flooded with photos of Surge cans beside old Game Boys and vintage sneakers, creating a full-blown 90s revival. Surge is even popping up at movie theaters and retro-themed parties, proving that some flavors never go out of style.
Dunkaroos: The Cookie-and-Frosting Duo Returns
Few snacks scream “childhood” like Dunkaroos, those iconic cookie-and-frosting packs. General Mills officially relaunched Dunkaroos in 2020 after a wave of online nostalgia, and their popularity hasn’t fizzled out since. In 2024, sales of single-serve sweet snacks jumped by over 7%, with Dunkaroos leading the charge. Food retailers report that Dunkaroos are especially popular among adults aged 25-40, who grew up with the treats and now buy them for their own kids—or just themselves. The company even introduced new flavors, like chocolate chip and birthday cake, to keep things fresh. Grocery chains have expanded their shelf space for Dunkaroos due to high demand. Dunkaroos’ Instagram presence has exploded, with colorful posts and fan shoutouts, fueling a snack-time renaissance.
Hi-C Ecto Cooler Makes a Spooky Comeback
Hi-C Ecto Cooler, the neon green citrus drink tied to the Ghostbusters franchise, is back after hiatuses that left fans thirsty for more. Coca-Cola revived the beverage in limited runs, and the recent release in late 2024 coincided with the latest Ghostbusters movie, causing a frenzy among collectors and fans alike. According to NielsenIQ data, ready-to-drink juice sales spiked by 6% in Q4 2024, with Ecto Cooler leading limited-edition launches. Fans have taken to social media to show off their purchases, sometimes reselling rare Ecto Cooler packs at double the retail price. The drink’s unique color and nostalgic branding make it a hit at Halloween parties and movie nights. Even younger consumers, who never tried the original, are now fans thanks to viral TikTok taste tests. Retailers often sell out within hours of restocking.
Bugles: The Crunchy Corn Snack That Won’t Quit
Bugles, those cone-shaped corn snacks perfect for playfully popping onto your fingertips, are seeing a major revival in sales and flavors. General Mills reported a 13% increase in Bugles sales over the past year, with new spicy and cheesy flavors attracting both nostalgic adults and adventurous teens. According to IRI data, salty snack sales in the U.S. hit $29 billion in 2024, with Bugles expanding their market share. The brand’s retro packaging has also drawn attention, with throwback designs popping up at major retailers. Social media creators use Bugles in snack hacks and recipes, boosting their popularity even further. Bugles’ simple ingredients and satisfying crunch make them a staple for parties and road trips again. Some fans even report that the taste is better than they remembered.
Fruit Gushers: Bursting Onto the Scene Again
Fruit Gushers, the fruity snacks with the liquid “gush” inside, are experiencing a serious renaissance. General Mills has seen a 9% spike in Gushers sales since late 2023, according to their quarterly earnings reports. The company attributes this to a wave of nostalgia as well as clever new marketing, such as limited-edition mystery flavors and influencer collaborations. TikTok challenges featuring Gushers have racked up millions of views, helping introduce the snack to a younger audience. Gushers are showing up in lunchboxes, party favor bags, and even as cocktail garnishes at trendy bars. The brand’s bold colors and unique texture set it apart from ordinary fruit snacks. Parents who grew up with Gushers are now sharing them with their kids, creating a cross-generational snack sensation.
Hostess Twinkies: The Golden Sponge Cake Revival
Hostess Twinkies, those golden sponge cakes with creamy filling, have made a dramatic return after a near-disappearance in 2012. Hostess Brands reported a 5.6% increase in snack cake sales in 2024, with Twinkies leading the way, especially during the back-to-school season. The company has introduced new varieties, including chocolate-covered and mixed-berry Twinkies, to attract new fans. Retailers have noted that Twinkies are now a top-selling impulse buy at checkout lines. Nostalgia marketing and social media campaigns have played a big role, with fans sharing photos and even “Twinkie recipes” online. Twinkies have even appeared in pop culture again, making cameos in movies and TV shows. The snack’s long shelf life and unmistakable taste keep it at the top of the classic snack list.
Planters Cheez Balls: Rolling Back Into Pantries
Planters Cheez Balls, those neon-orange, finger-staining cheese puffs, are back after a long hiatus, and snackers are loving every cheesy bite. Hormel Foods, the parent company, saw Cheez Balls sales shoot up by 16% in 2024, according to their annual report. The brand reintroduced the original recipe and retro canister packaging, sparking a wave of online nostalgia. Cheez Balls have become a favorite snack at game nights and family gatherings, thanks to their familiar flavor and playful shape. Social media is full of “Cheez Ball challenges,” with people seeing how many they can fit in their mouth at once. The company has even experimented with spicy and jalapeño flavors to keep things interesting. Cheez Balls are now easier to find, showing up in both big-box stores and convenience shops.
Nabisco Oreo Cakesters: The Soft Snack Sensation Returns
Oreo Cakesters, soft-baked versions of the classic cookie, returned in 2022 and have been growing in popularity ever since. Mondelez International reported that Cakesters contributed to a 7% increase in Oreo product sales in 2024. Fans love the cakey texture and rich creme filling, which offer a different twist on the familiar Oreo taste. Grocery stores have expanded Oreo Cakester varieties, adding flavors like chocolate and peanut butter. Social media influencers rave about Cakesters, and their posts rack up thousands of likes and comments. The snack has become a top pick for packed lunches and after-school treats. Some fans even freeze them for a cool summer snack, adding to their versatility and appeal.
Rice Krispies Treats: Homemade Flavor in Store-Bought Packs
Rice Krispies Treats, the marshmallowy bars that taste like childhood, are more popular than ever, with Kellogg’s reporting an 8% year-over-year sales increase in 2024. The company has responded to the trend with new flavors like birthday cake, cookies & creme, and chocolate chip. According to consumer research, Rice Krispies Treats are now among the top five most-purchased pre-packaged snack bars for kids and young adults. Fans appreciate the convenience and nostalgic flavor, which closely matches the homemade version. Creative recipes featuring Rice Krispies Treats have taken off online, from ice cream sandwiches to s’mores variations. Retailers have expanded shelf space for multipacks due to growing demand. The snack is also a hit at school events and birthday parties, bringing back memories for both parents and kids.
Yoplait Trix Yogurt: Colorful Swirls Make a Comeback
Yoplait Trix Yogurt, famous for its bright swirls and fruity flavors, has returned to grocery shelves after a long break. General Mills brought Trix Yogurt back in 2021 due to overwhelming demand, and sales have climbed steadily, with a 12% increase in 2024. The yogurt’s vibrant colors and candy-like taste appeal to kids and adults alike, especially those who grew up begging for Trix Yogurt in their lunchboxes. TikTok and Instagram are full of Trix Yogurt “unboxing” videos, and the hashtag #TrixYogurtChallenge has gone viral. Retailers report that Trix Yogurt often sells out within days, and some stores limit purchases per customer. The brand has even experimented with new limited-edition flavors to keep fans engaged. Trix Yogurt’s return highlights the power of nostalgia in driving snack trends.
Handi-Snacks: The Cheese-and-Cracker Classic
Handi-Snacks, those simple packs of crackers with spreadable cheese, are making a comeback as more people crave convenient, portion-controlled snacks. Mondelez International reports a 6% rise in Handi-Snacks sales in 2024, with many buyers being adults who fondly remember them from their school days. The brand has introduced whole grain and reduced-fat versions to appeal to health-conscious consumers, while still offering the classic combo. Handi-Snacks are a favorite for road trips, office lunches, and after-school snacks. Social media nostalgia posts often feature Handi-Snacks alongside other 80s and 90s icons, creating a sense of community among fans. Retailers have increased stock to keep up with demand, especially during back-to-school seasons. The snack’s simplicity and satisfying crunch continue to win over new generations.
Fruit by the Foot: Rolling Out for a New Generation
Fruit by the Foot, the long, colorful fruit snack roll, is back in the spotlight thanks to a wave of nostalgic advertising and new flavor launches. General Mills reports a 10% increase in Fruit by the Foot sales over the past year, with the snack’s unique format making it a hit on social media. The company has introduced limited-edition flavors and packaging featuring popular cartoon characters. Kids love unrolling and stretching out the snack, while adults remember trading them at lunch. Fruit by the Foot has become a staple for parties and classroom celebrations, with its playful branding appealing to all ages. The snack’s simple ingredients and fun eating experience set it apart from other fruit snacks. Retailers are stocking more multipacks to meet growing demand.
Little Debbie Cosmic Brownies: Out-of-This-World Popularity
Little Debbie Cosmic Brownies, the fudgy treats topped with colorful candy-coated pieces, are experiencing a surge in sales as snack lovers rediscover their appeal. McKee Foods saw a 9% increase in sales of Cosmic Brownies and related snack cakes in 2024, particularly among adults seeking comfort foods. Cosmic Brownies are now featured in lunchboxes, vending machines, and even ice cream flavors. Social media is full of creative recipes using Cosmic Brownies as a base for cakes and milkshakes. The snack’s signature sprinkles and chewy texture evoke strong childhood memories for many fans. Retailers report that Cosmic Brownies sell out quickly during school holidays and special events. The snack’s blend of nostalgia and pure chocolatey indulgence keeps it popular across generations.
