What Are Multivitamins and Why Do People Take Them?

Multivitamins are some of the most commonly purchased supplements worldwide, filling shelves in supermarkets, pharmacies, and even gas stations. They are blends of vitamins and minerals, typically including essentials like vitamin C, vitamin D, calcium, magnesium, and B vitamins. Many people reach for a daily multivitamin because they believe it’s an easy way to “cover all bases” and prevent nutrition gaps. Some are motivated by bold claims promising more energy, better immunity, or even longer life. According to a 2023 survey from the Council for Responsible Nutrition, over 70% of Americans reported using dietary supplements, with multivitamins being the most popular. The marketing behind these products often suggests that everyone can benefit, but that assumption is worth a closer look.
Do Most People Meet Their Nutrient Needs Through Food?

Current research suggests that many individuals who eat a balanced, varied diet get most of the nutrients they need from food alone. The U.S. Department of Agriculture’s 2024 Dietary Guidelines highlight that fruits, vegetables, whole grains, lean proteins, and dairy are sufficient for most people to meet daily nutrient requirements. However, there are exceptions: certain nutrients like vitamin D, calcium, and potassium are commonly under-consumed, especially by teenagers and older adults. But for average adults who eat a mix of foods daily, severe deficiencies are rare. A study published in JAMA in early 2024 found that only about 8-10% of Americans had a clinical deficiency in any major vitamin or mineral.
Are Multivitamins Effective for Preventing Chronic Disease?

The idea that multivitamins can prevent heart disease, cancer, or other chronic illnesses is widespread, but newer research paints a different picture. A landmark 2022 study by the U.S. Preventive Services Task Force concluded that there is “insufficient evidence” that daily multivitamins prevent cardiovascular disease or cancer in healthy adults. Other large trials, like the Physicians’ Health Study II, followed thousands of adults for over a decade and found no significant reduction in major chronic diseases among those who took multivitamins. While some small benefits were noted for certain populations, the evidence does not support a broad recommendation for everyone.
Can Multivitamins Fill Gaps for Specific Groups?

Some people do need extra help from supplements. Pregnant women, for example, are advised to take prenatal vitamins containing folic acid to prevent birth defects. Older adults may be at risk for vitamin B12 deficiency because the body’s ability to absorb it declines with age. People with strict diets—like vegans or those with food allergies—may miss out on nutrients like iron, calcium, or vitamin D and could benefit from targeted supplementation. According to the Centers for Disease Control and Prevention, about 10% of the U.S. population has at least one nutrient deficiency, but these are typically addressed with specific vitamins, not broad-spectrum multivitamins.
Potential Risks of Taking Multivitamins Daily

It’s easy to think “more is better” when it comes to vitamins, but that’s not always true. Some vitamins, like A, D, E, and K, are fat-soluble, which means they can accumulate in the body and potentially cause harm if taken in excess. For example, too much vitamin A can lead to liver damage, and excess vitamin E has been linked with a higher risk of certain cancers. The National Institutes of Health warns that over-supplementation, especially from multiple products, can lead to toxicity or harmful interactions with medications. For most healthy adults, a daily multivitamin is unlikely to cause harm, but there are risks if not used carefully.
What Do Recent Guidelines and Experts Say?

Health organizations worldwide generally agree that routine multivitamin use is not recommended for the general population. The American Heart Association, for example, clearly states that “vitamin and mineral supplements are not a substitute for a balanced, nutritious diet.” The World Health Organization and the Academy of Nutrition and Dietetics echo this advice, emphasizing food as the best source of nutrients. In 2024, the U.S. Preventive Services Task Force reaffirmed that there is not enough evidence to support or oppose the use of daily multivitamins for most adults, but they do not recommend them as a substitute for healthy eating.
Is There a Placebo Effect With Multivitamins?

Interestingly, many people who take multivitamins report feeling “better,” more energetic, or healthier, even though scientific studies often fail to find measurable benefits. This is likely because of the placebo effect—a psychological phenomenon where believing you are doing something good for your health causes you to notice positive changes, regardless of actual physiological effects. This doesn’t mean the feelings aren’t real, but rather that the benefit may be more about mindset than the pill itself. A 2023 review in the journal Nutrients found that up to 30% of supplement users reported subjective improvements that could not be explained by measurable health markers.
How Do Multivitamins Compare to Single-Nutrient Supplements?

When a deficiency is identified, doctors usually recommend a targeted supplement rather than a multivitamin. For instance, someone who is low in vitamin D will benefit more from a vitamin D supplement than a multivitamin, which may contain only a small fraction of the required dose. Calcium, iron, and folic acid are other common examples. In 2024, the American Medical Association reemphasized that targeted supplementation is more effective and safer than a “one-size-fits-all” approach. Multivitamins often contain nutrients that the average person does not need, and sometimes in amounts that are too small to correct a deficiency.
Are There Quality Concerns With Multivitamin Products?

Not all multivitamins are created equal. Since supplements are not as tightly regulated as prescription medications, there can be big differences in quality between brands. Independent testing by ConsumerLab in March 2024 found that up to 20% of multivitamin products sold online contained less—or more—of certain ingredients than what was stated on the label. Some even contained contaminants like lead or cadmium in trace amounts. This highlights the importance of choosing reputable brands that submit to third-party testing, but it also shows why food remains the safest, most reliable source of nutrition for most people.
How Much Do Multivitamins Cost and Are They Worth It?

The multivitamin industry is worth billions, with Americans alone spending over $8 billion on these products in 2024. The average bottle costs between $10 and $30 per month. For many, this is a significant expense, especially considering that most healthy adults do not experience measurable benefits. That money could often be better spent on fresh fruits, vegetables, and other whole foods. While multivitamins may provide peace of mind, current evidence suggests that investing in a healthy diet offers more reliable returns for most people.

