Mountain Dew Joins The Dirty Soda Movement
Mountain Dew is preparing to release a new flavor – Dirty Mountain Dew Cream Soda Dew – set to hit shelves in early 2026. This fresh take combines the brand’s signature citrus punch with a smooth, creamy twist designed to stand out in the fast-growing dirty soda market.
A Creamy Citrus Innovation From PepsiCo
PepsiCo, Mountain Dew’s parent company, describes the drink as “the iconic citrus kick of Mountain Dew with a smooth cream flavor twist, delivering a distinctive and indulgent taste.” The beverage will also come in a zero-sugar version to appeal to a wider audience.
Part Of PepsiCo’s Bigger Flavor Strategy
This launch follows PepsiCo’s recent move to introduce Pepsi Wild Cherry & Cream in January 2025 as a permanent product. Dirty Mountain Dew Cream Soda Dew continues the company’s push to innovate and expand its soda offerings in unexpected ways.
The Rise Of The Dirty Soda Craze
Dirty soda – typically a carbonated soda mixed with flavored syrups, cream, or coffee creamer – has captured the attention of Gen Z drinkers. Its customizable, indulgent style has fueled a cultural wave far beyond its Utah roots.
Viral Pop Culture Moments Accelerated Growth
Dirty soda exploded on social media after pop star Olivia Rodrigo shared a photo with a Swig cup in 2021. In 2024, Dua Lipa went viral when she shared a TikTok video adding pickle juice and jalapeño juice to Diet Coke, drawing millions of views.
Fast-Food Chains And Beverage Giants Jumped In
The trend quickly caught the attention of major brands. Restaurants like McDonald’s and Sonic created their own dirty soda variations, while beverage makers like Dr Pepper explored creative cream-based twists.
PepsiCo Doubles Down On Dirty Soda
PepsiCo plans to showcase Dirty Mountain Dew Cream Soda Dew at the National Association of Convenience Stores trade show in Chicago this October. The company is positioning the drink as a cultural disruptor that resonates with younger consumers.
Experts Say Dirty Soda Is Here To Stay
Industry analysts believe dirty soda is more than a passing fad. As Joseph Chen of Leo & Dragon notes, the growing market for non-alcoholic beverages suggests dirty soda could become a lasting staple in the drink industry.
