The Acquisition That’s Crunching the Competition (Image Credits: Unsplash)
Hershey, Pennsylvania – Amid the sweet aroma of chocolate factories, a savory shift is underway that’s redefining what snacking looks like for millions.
The Acquisition That’s Crunching the Competition
Picture this: a snack brand born from humble beginnings suddenly becomes a key player in a giant’s empire. Hershey just wrapped up its purchase of LesserEvil, the folks behind those addictive organic popcorn and puffs loaded with bold flavors but lighter on the guilt. It’s not just another buyout; it’s a strategic grab to amp up their game in the better-for-you space.
This deal, sealed on November 19, 2025, follows an announcement back in April. LesserEvil brings fresh manufacturing muscle and a lineup that screams health-conscious indulgence. Consumers craving options beyond candy bars will notice the difference soon enough.
Why Hershey Is Doubling Down on Salty Snacks
Hershey’s not content with just chocolates anymore. Their salty snacks arm, including hits like SkinnyPop and Pirate’s Booty, grew 1.5 times faster last year than in the prior three. Now, they’re eyeing a spot where these savory treats make up 20% of total revenue over the next decade.
It’s all about meeting folks where they are. People want snacks that taste great without the crash, and LesserEvil fits that bill perfectly with its organic ingredients and fun varieties. This move positions Hershey to capture more of those everyday munching moments.
LesserEvil’s Journey: From Startup Struggle to Sweet Success
Founded years ago, LesserEvil hit rough patches early on, but under CEO Charles Coristine, who scooped it up for a steal in 2011, it turned into a high-growth darling. Think Himalayan pink salt popcorn or spicy cheese puffs – simple, clean eats that fly off shelves.
Coristine’s Wall Street background helped pivot the brand toward premium, health-focused snacks. By the time Hershey came calling, LesserEvil was thriving in the organic aisle, proving that better ingredients can mean bigger bites of the market.
Fitting the Pieces: How LesserEvil Slots into Hershey’s Puzzle
Hershey’s portfolio already boasts a mix of indulgent sweets and lighter options, but LesserEvil adds that extra layer of “better-for-you” appeal. It complements existing salty stars without overlapping too much, letting Hershey offer everything from sweet treats to savory puffs under one roof.
Expect innovations soon. With added production capacity, they can scale up flavors and reach more stores. It’s like giving their snack lineup a health boost while keeping the fun factor intact.
What This Means for Your Next Snack Break
For everyday eaters, this spells more choices that blend taste and wellness. Hershey’s pushing boundaries, so you might see LesserEvil products popping up next to Reese’s in aisles everywhere. It’s a win for variety in a world tired of the same old chips.
Brands like this acquisition show how big players are adapting to demands for cleaner labels. No more choosing between flavor and feeling good about what you grab.
The Road Ahead for Snacking Giants
Hershey’s CEO Kirk Tanner calls it an expansion to meet growing needs, from quick bites to family shares. With salty snacks on the rise, this buyout cements their lead in evolving tastes. Over time, it could redefine how we think about “snack time” – healthier, bolder, and more accessible.
Still, challenges like supply chains and consumer trends loom. Hershey’s betting on innovation to stay ahead.
- Hershey’s salty portfolio now includes LesserEvil’s organic lineup for broader appeal.
- Aim: Grow savory sales to 20% of revenue in the coming decade.
- Focus on better-for-you options to capture health-conscious shoppers.
In the end, this deal highlights how even candy kings are pivoting toward savory and smart eating. It’s a tasty reminder that snacking is evolving fast. What’s your go-to healthy snack these days? Share in the comments below.
