A Taste of Mexico’s Cocktail Crown Jewel (Image Credits: Unsplash)
Picture yourself on a warm patio, the fizz of a citrusy sip cutting through the afternoon heat, evoking sun-soaked beaches far south.
A Taste of Mexico’s Cocktail Crown Jewel
Hold onto your margarita glasses because Brown-Forman just dropped a game-changer. New Mix, the ready-to-drink sensation that’s ruled Mexican shelves since 1997, is now available stateside. This isn’t some watered-down import; it’s crafted with award-winning El Jimador Blanco Tequila right at Casa Herradura in Jalisco, Mexico.
What makes it stand out? The blend of authentic flavors and convenience that busy Americans crave. No more mixing limes and soda from scratch. Just pop the tab and enjoy the bold, refreshing punch that has made it Mexico’s number one RTD cocktail.
Launched just weeks ago on November 11, this move signals Brown-Forman’s push into the booming US RTD market, where tequila lovers are thirsty for something genuine.
Unpacking the Irresistible Flavors
Let’s talk about what you’ll actually taste. New Mix kicks off with two crowd-pleasers: Paloma and Cantarito. The Paloma mixes tequila with grapefruit soda for that tart, bubbly vibe that’s perfect for casual hangs.
Cantarito takes it up a notch, blending tequila with orange, lime, and grapefruit juices, plus a hint of salt, mimicking the classic clay mug serve from Mexican cantinas. Each can packs 355ml of this goodness, ready to chill and sip.
These aren’t gimmicks. They’re rooted in Mexico’s drinking heritage, offering a shortcut to flavors that usually require a full bar setup. Fans say it’s like having a piece of Jalisco in your cooler.
From Jalisco Distilleries to American Stores
Brown-Forman didn’t just slap a label on it and ship. Production happens at the historic Casa Herradura, where El Jimador Tequila has earned its stripes through awards and tradition. This setup ensures every batch carries that smooth, agave-forward profile.
The rollout started small this year in test markets, building buzz before the full announcement. Now, it’s expanding to meet demand from folks who want premium RTD without the hassle.
Think of it as bridging cultures through a can. What started as a premixed hit in Mexico 28 years ago is evolving to fit American lifestyles, from backyard barbecues to quick after-work unwinds.
Where to Grab Your Can – And What It’ll Cost
Availability is rolling out in key spots. Right now, you can find New Mix in California, Texas, Ohio, New York, and a few other states, with Metro New York getting extra love.
It comes in 4-packs of those slim 355ml cans, priced around $10.99 at suggested retail. That’s a steal for the quality, especially compared to mixing your own at home.
- California: Major chains and liquor stores stocking up fast.
- Texas: Perfect match for the state’s love of bold flavors.
- Ohio: Testing grounds turned success story.
- New York: Urban dwellers snapping it up for city vibes.
- Expansion: More markets expected soon as word spreads.
Why This Launch Matters in the RTD Boom
The US RTD scene is exploding, with canned cocktails flying off shelves. Brown-Forman sees New Mix as a fresh contender, banking on Mexican-inspired tastes to stand out amid the sea of vodka sodas.
It’s more than sales; it’s about authenticity. In a market flooded with imitations, this brings real tequila heritage to the forefront, appealing to millennials and Gen Z who prioritize quality and story.
Industry watchers predict it could shake up competition, especially as tequila’s popularity surges. If early tests are any sign, New Mix might just become your new go-to for easy, elevated drinks.
The Bigger Picture for Tequila Fans
Brown-Forman isn’t stopping here. This launch ties into their broader strategy, blending global hits with local appeal. For tequila enthusiasts, it means more options that honor the spirit’s roots without sacrificing portability.
Whether you’re a Paloma purist or Cantarito curious, New Mix invites you to explore Mexico’s cocktail soul from anywhere. It’s a reminder that great drinks transcend borders, one sip at a time.
Key Takeaways
- New Mix uses real El Jimador Tequila for authentic taste.
- Available now in select US states at about $10.99 per 4-pack.
- Expect wider rollout as the RTD trend heats up.
In a world rushing by, New Mix offers a moment to savor something truly special – straight from Mexico’s heart. What’s your take on this tequila invasion? Grab a can and share your thoughts in the comments.
