Reviving Street Tradition in a Can (Image Credits: Unsplash)
De La Calle marked the start of 2026 with the national rollout of Strawberry Citrus, a fermented tepache soda that fuses juicy strawberries and zesty citrus notes.[1]
Reviving Street Tradition in a Can
De La Calle drew from centuries-old Mexican street culture when it debuted this bold new flavor. Tepache, a naturally fermented pineapple drink long enjoyed curbside in Mexico, forms the foundation of the brand’s lineup. The company reimagined this heritage beverage into a modern soda category contender.[1]
Strawberry Citrus emerged as the latest innovation, blending tradition with contemporary appeal. Craft fermentation preserves authentic flavors while introducing fruit-forward twists. This approach positioned the soda as both nostalgic and forward-thinking. Consumers now encounter tepache not just in markets, but on major retail shelves nationwide.[2]
Crisp Taste Meets Nutritional Edge
Juicy strawberries meet a bright citrus medley in Strawberry Citrus, delivering a crisp and refreshing profile that stands out in the beverage aisle. The fermentation process enhances natural sweetness without excess sugar. Each serving packs real fruit essence for a tangy, vibrant sip.[3]
Beyond flavor, the soda aligns with health-conscious trends. It contains 6 grams of fiber, clocks in at 60 calories or fewer, and limits sugar to 9 grams or less per serving. High in vitamin C and USDA Organic certified, it offers better-for-you benefits alongside bold taste. These attributes bridge indulgence and wellness seamlessly.[1]
- 6g fiber for digestive support
- ≤60 calories, low sugar (≤9g)
- High vitamin C from real fruits
- USDA Organic and craft fermented
- Gluten-free and non-GMO
Frutas Campaign Signals Fruit-Driven Future
The Strawberry Citrus debut aligned perfectly with De La Calle’s new Frutas campaign. Bold fruit visuals and playful collages redefined the brand’s image. This initiative celebrated modern Mexican soda culture while emphasizing vibrant, heritage-rooted flavors.[1]
Frutas reframed De La Calle as a fruit-centric powerhouse suited for today’s market. It highlighted expansions like Mandarin Refresco alongside classics such as Grapefruit Lime and Spiced Pineapple. The campaign underscored the brand’s commitment to authentic yet innovative profiles. Other offerings, including Prickly Pear and Mango Chili, round out a diverse portfolio.[2]
National Availability Boosts Reach
Target emerged as the flagship partner for Strawberry Citrus’s nationwide launch. Shoppers can also find it at other major retailers, online platforms, and through direct brand sales. A 12-pack retails around $46.99, with subscription options for repeat buyers.[1]
Presence at stores like Whole Foods, Walmart, and Albertsons expands access. Online via Amazon and Instacart adds convenience. This rollout ensures the new flavor reaches a broad audience eager for fermented alternatives.[3]
De La Calle’s Strawberry Citrus stands as a testament to how traditional ferments evolve into everyday luxuries. With its low-calorie punch and cultural depth, it invites soda lovers to rediscover fruit in fermented form. What flavors would you pair it with next? Share your thoughts in the comments.
Key Takeaways
