Clear Protein Catches Fire in Wellness Circles (Image Credits: Unsplash)
Austin, Texas – Bloom Nutrition introduced Clear Protein this month, offering a light, fruit-inspired beverage that combines performance support with beauty benefits.
Clear Protein Catches Fire in Wellness Circles
Nearly half of American women fall short on daily protein needs, which affects muscle maintenance, metabolism, and hormone balance.[1]
The brand addressed this gap with Clear Protein, launched on January 7, 2026. Traditional shakes often feel heavy and milky. Clear versions mix into a refreshing, juice-like drink instead.[2]
Co-founder Mari Llewellyn highlighted the shift. “Getting enough protein shouldn’t feel like a chore,” she stated. This product makes goals more approachable.[1]
Breakdown of the Triple-Action Formula
Each serving delivers 20 grams of protein from ultra-filtered whey isolate and grass-fed collagen peptides.[2]
The whey provides 15 grams, stripped of fats, carbs, and lactose for easy digestion. Collagen adds 5 grams to nourish hair, skin, and nails. Digestive enzymes round out the blend to prevent bloating and promote gut health.[3]
At 90 calories with zero sugar and fat, it fits low-calorie routines. Users mix one scoop into 12-16 ounces of water for a quick sip.[2]
| Nutrient | Amount per Serving |
|---|---|
| Calories | 90 |
| Total Protein | 20g |
| Sugar | 0g |
| Fat | 0g |
Flavors That Taste Like Summer
Strawberry Watermelon evokes ripe berries with a watermelon splash. Raspberry Lemon brings bright fruit and citrus notes.[2]
These options appeal to those tired of dessert-like shakes. The clear mix works with water or juice, using a frother for smoothness.[2]
Early feedback praises the taste, with many noting it keeps them full without heaviness. One reviewer called it “very yummy” and effective post-lunch.[2]
- Supports lean muscle building and recovery.
- Enhances skin, hair, and nail health.
- Aids digestion and reduces bloating.
- Fills 30% of daily protein needs in one scoop.
- Gluten-free and easy on the stomach.
Availability Meets High Demand
Shoppers find Clear Protein exclusively at Target stores nationwide and online at bloomnu.com.[1]
The Raspberry Lemon pouch weighs 9.07 ounces and sells for $29.99 at Target. Bundles on the brand site offer savings, like the Nourish & Glow Duo.[4][2]
Co-founder and CEO Greg LaVecchia sees this as the protein category’s future. “Clear Protein represents where the category is headed,” he said.[1]
- 20g protein in a zero-sugar, juice-like format.
- Targets muscle, beauty, and gut health.
- Now at Target and online for easy access.
Bloom Nutrition’s Clear Protein redefines convenient nutrition, blending taste with function for busy wellness routines. What do you think about this clear twist on protein? Tell us in the comments.
