Capitalizing on the Protein Snack Surge (Image Credits: Unsplash)
Kraft Natural Cheese recently unveiled Protein Cheese Sticks, a new addition to its snack portfolio aimed at busy consumers craving high-protein options on the move.[1][2]
Capitalizing on the Protein Snack Surge
Health-conscious eaters have driven demand for snacks that deliver substantial nutrition without sacrificing convenience. Kraft Natural Cheese responded with Protein Cheese Sticks, each providing 17 grams of protein alongside reduced fat content.[3][4]
Amanda Vaal, Director of Brand Marketing at Lactalis Heritage Dairy, highlighted the product’s appeal. “Today’s consumers want snacks that work as hard as they do, in an approachable format that’s easy for them to incorporate into their daily routines,” she stated. “Our new Kraft Natural Cheese Protein Sticks meets these needs, by delivering familiar taste people love in a traditional cheese stick and 17g of protein per serving to keep consumers energized and ready for anything.”[1]
The sticks suit various scenarios, from lunchboxes to office desks and pre- or post-workout moments. This versatility aligns with Kraft’s century-plus legacy of trusted dairy products.[1]
Nutrition That Stands Out
Each 56-gram stick clocks in at 150 calories, emphasizing protein while keeping fat low. The formulation achieves 50% less fat compared to Kraft’s traditional Mild Cheddar and Pepper Jack cheeses.[3][4]
Low carbohydrates and zero added sugars make these sticks appealing for diverse diets. They also provide significant calcium, supporting bone health.
| Nutrient (per stick) | Mild Cheddar | Pepper Jack |
|---|---|---|
| Calories | 150 | 150 |
| Protein | 17g | 17g |
| Total Fat | 9g | 8g |
| Carbs | 1g | 1g |
| Sugars | 0g | 0g |
| Calcium | 540mg (42% DV) | 460mg (36% DV) |
Flavors True to Kraft Tradition
Mild Cheddar offers a smooth, classic taste derived from cultured pasteurized part-skim milk, salt, enzymes, annatto for color, and vitamin A palmitate. Pepper Jack brings spicy jalapeño peppers into the mix with cultured pasteurized skim milk and similar basics.[3][4]
Both varieties maintain simple ingredient lists, focusing on natural cheese quality. The result packs bold flavors into a portable, no-fuss format.
- Mild Cheddar: Creamy and versatile for everyday snacking.
- Pepper Jack: Zesty kick ideal for those seeking heat.
Now Rolling Out Nationwide
The 10-ounce packages contain five sticks each and have hit shelves at major retailers. Shoppers can find them at Target, Publix, Food Lion, Hy-Vee, ShopRite, Meijer, and Amazon Fresh, with more stores expected soon.[1]
This wide availability underscores Kraft’s commitment to accessibility. The launch builds on the brand’s strong presence in natural cheeses.
Key Takeaways
- 17 grams of protein per stick fuels active lifestyles.
- 50% less fat than traditional Kraft varieties.
- Available now in Mild Cheddar and Pepper Jack at select retailers.
Kraft Natural Cheese Protein Sticks blend beloved flavors with modern nutritional needs, offering a smart grab-and-go choice. What do you think about this protein boost in a classic snack? Tell us in the comments.
