A Long-Overdue Gap in the Freezer Section (Image Credits: Upload.wikimedia.org)
Deep Brands unveiled Tem Toa, the first frozen food line devoted exclusively to authentic Thai dishes, positioning it for a nationwide rollout at Target stores this spring.[1]
A Long-Overdue Gap in the Freezer Section
Thai food ranks as the seventh most popular takeout choice in America and the third most searched cuisine online, yet authentic frozen options have remained scarce.[1] Until now, about 75 percent of frozen Thai sales came from Pad Thai variants in multi-cuisine brands. Tem Toa addresses this void head-on. The brand promises restaurant-quality meals that capture bold Thai flavors without the need for takeout or hours in the kitchen.
Deep Brands formed in 2026 to champion global cuisines through premium frozen products. Owned by the three-generation Deep Foods Inc., which has crafted international flavors since 1977, the company already leads with Deep Indian Kitchen, America’s top frozen Indian brand. Tem Toa extends this expertise to Thai cooking. Its name, translating to “Full Table,” evokes shared meals around vibrant dishes.
Spotlight on the Debut Entrées
Shoppers will find four chef-crafted entrées ready in minutes from the freezer. Each starts with high-quality ingredients like rice noodles sourced from Thailand and freshly ground spices.
- Chicken Pad Thai pairs juicy chicken and vegetables with rice noodles in a savory peanut sauce enhanced by lemongrass for citrusy notes.
- Vegetable Pad Thai swaps in tofu alongside vegetables and noodles, blending peanut sauce with soy and lemon juice.
- Green Curry Chicken combines chicken and vegetables in coconut milk-based sauce with herbs, spices, and green chilies for an earthy spice, served over jasmine rice.
- Red Curry Chicken delivers rich, nutty heat from red chilies in a similar coconut sauce with jasmine rice.
These dishes replicate traditional preparations, drawing from extensive recipe research.
Crafting Restaurant Authenticity at Home
Deep Brands’ chefs developed the lineup after training at the Culinary Institute of America and Michelin-starred Morimoto. They employed lengthy cooking methods to ensure bold, balanced tastes. “Tem Toa finally gives Thai cuisine the focus it deserves in the frozen aisle,” stated Kiernan Laughlin, General Manager of Deep Brands.[1] He highlighted that 91 percent of consumers struggle to prepare Thai food themselves.
Every purchase supports the Deepkiran Foundation, aiding education for underprivileged children in rural India. The brand’s modern packaging and digital presence, including temtoathai.com and Instagram, appeal to today’s shoppers seeking convenience and culture.
Rollout Hits Expo West and Beyond
Tem Toa makes its public debut at Natural Products Expo West 2026 in Anaheim, California, at Booth 5444. Target carries the full lineup chainwide from April 5, 2026. Whole Foods Market and Giant Eagle follow later in the year.
This expansion bolsters Deep Brands’ portfolio of accessible global meals. Frozen Thai now stands to grow alongside established categories.
Key Takeaways
- Tem Toa pioneers dedicated frozen Thai with four premium entrées.
- Available at Target starting April 5, 2026, after Expo West debut.
- Chef-driven authenticity meets quick prep, filling a major market gap.
Tem Toa transforms freezer staples into a gateway for Thai restaurant vibes at home. As global flavors gain traction, this launch signals more innovation ahead. What Thai dish would you grab first? Tell us in the comments.
