A Fresh Break from Heavy Shakes (Image Credits: Foodbusinessnews.net)
Anaheim, Calif. – SYSTM Foods debuted its latest innovation, REBBL Clear Protein beverages, at Natural Products Expo West 2026, presenting a transparent take on high-protein drinks designed for versatile daily use.[1][2]
A Fresh Break from Heavy Shakes
Traditional protein beverages often resembled thick meals rather than refreshing sips. REBBL Clear Protein changes that dynamic with its light, crystal-clear format.[1]
Elizabeth Stephenson, CEO of SYSTM Foods, highlighted this shift during the launch. “For too long, protein has meant heavy shakes that feel more like a meal than a beverage,” she said. “REBBL Clear Protein breaks that mold, delivering complete protein in a light, refreshing, zero-sugar beverage that consumers will want to reach for throughout the day.”[1][2]
The lineup targets post-workout recovery, daily fueling, and hydration needs alike. Attendees sampled the drinks at the SYSTM Foods booth in Hall B, Booth 1741, from March 4 to 6.[1]
Nutritional Profile and Flavors
Each ready-to-drink bottle packs 20 grams of non-GMO whey protein, providing complete nutrition without the opacity of milk-based options.[1]
Zero sugar keeps calories at just 80 per serving. Essential electrolytes support hydration: 300 mg potassium, 100 mg magnesium, and 95 mg sodium. Zinc adds immune benefits.[1][3]
- Mixed Berry
- Lemon Lime
- Strawberry Watermelon
- Mandarin Orange
These fruit-forward flavors enhance the beverage’s appeal as a thirst-quencher beyond gym sessions.[2]
Portfolio Powerhouse Meets Market Demand
SYSTM Foods operates as a joint venture between SYSTM Brands and GroundForce Capital. The company acquires and nurtures cold-chain beverage brands focused on better-for-you options.[1][4]
REBBL anchors the functional protein segment, while Humm Kombucha leads in low- and no-sugar gut health. Expo West also featured Humm Nitro, a nitrogen-infused kombucha with creamy texture.[1]
This expansion aligns with rising interest in clear protein formats, blending sports nutrition with everyday refreshment.[3]
Upcoming Rollout Details
REBBL Clear Protein carries a suggested retail price of $4.99. Nationwide availability begins in the fourth quarter of 2026.[1]
SYSTM Foods positions the line for broad distribution, emphasizing its role in wellness routines. The debut underscores the company’s commitment to innovative, consumer-driven products.[4]
Key Takeaways
- 20g non-GMO whey protein in a zero-sugar, 80-calorie clear format.
- Electrolytes and zinc for hydration and immunity.
- Four vibrant flavors launching Q4 2026 at $4.99 MSRP.
As clear protein drinks gain traction, REBBL Clear Protein stands ready to hydrate and nourish without compromise. What role will these beverages play in your routine? Share your thoughts in the comments.
