Strategic Leap into America’s Ice Cream Aisle (Image Credits: Foodbusinessnews.net)
IRVINE, Calif. – Morinaga & Co., Ltd. revealed a definitive agreement to acquire the leading U.S. mochi ice cream brand My/Mochi, marking a bold expansion into the $8.6 billion frozen novelty market.[1][2]
Strategic Leap into America’s Ice Cream Aisle
The acquisition positions Morinaga, the parent of popular chewy candy HI-CHEW, as a full-scale player in the U.S. frozen treats segment. Company leaders view the move as essential to their 2030 business plan, which emphasizes high-growth markets like the United States.[3] My/Mochi, with its premium ice cream wrapped in soft rice dough, commands the top spot in the mochi ice cream category nationwide.
Executives highlighted the deal’s potential during the announcement. Teruhiro Kawabe, chief representative for the USA and president and CEO of Morinaga America, Inc., stated, “In welcoming My/Mochi to the Morinaga family, we see a tremendous opportunity to build a sustainable snacking business positioned for future growth.”[1] This step follows Morinaga’s investment in a second HI-CHEW factory set to open in North Carolina in 2027.
Profiles of Two Confectionery Powerhouses
Morinaga traces its roots to 1899 as Japan’s pioneering modern candy producer. Through Morinaga America, launched in 2008, the firm built a strong U.S. presence with brands like HI-CHEW, HI-SOFT, and Chargel. The company brings deep expertise in Japanese frozen confections, including ice cream bars and popsicles.[1]
My/Mochi carries a century-old legacy from its predecessor, the Japanese confectionery shop Mikawaya, founded in 1910. The brand popularized mochi ice cream in Los Angeles’ Little Tokyo in 1993. Today, it offers over 20 flavors, from strawberry and mango to dairy-free options and sorbets, all made without artificial colors or GMOs. Recent sales reached $80 million in the 52 weeks ending January 25, 2026, per SPINS data.[2]
- Premium ice cream encased in pillowy rice dough for a unique texture.
- Nationwide distribution to major retailers.
- U.S.-based manufacturing in Vernon, California.
- No. 1 market share in mochi ice cream, according to Circana.[3]
Market Dynamics Fueling the Deal
The U.S. novelty ice cream sector hit $8.6 billion in sales for 2025, driven by demand for single-serve novelties, clean labels, and premium products.[1] Trends favor innovative snacks like mochi ice cream, which blend Japanese tradition with modern appeal. Morinaga anticipates stable medium- to long-term growth in this space.
Financial terms remain undisclosed, though reports peg the price near $135 million, including fees. The transaction expects completion on April 1, 2026, with My/Mochi retaining its Los Angeles-area headquarters and CEO Craig Berger in place. Berger expressed enthusiasm: “We are thrilled to partner with Morinaga & Co., Ltd., a globally reputable company, whose scale and research and development capabilities will enhance our ability to innovate and grow.”[1]
Synergies and Path Forward
Integration promises enhanced product appeal, stable supply, and cost efficiencies. Morinaga’s retailer relationships and flavor innovation will pair with My/Mochi’s distribution and manufacturing strengths. Plans include high-value developments like new flavors and market expansions.
The combined entity aims to accelerate frozen snacking growth while honoring My/Mochi’s heritage. This aligns with Morinaga’s goal to become a global wellness company delivering joy worldwide.[3]
Key Takeaways
- Morinaga enters $8.6B U.S. frozen novelty market via My/Mochi buyout.[2]
- #1 mochi ice cream brand brings $80M sales and nationwide reach.
- Deal supports 2030 growth strategy with synergies in innovation and distribution.
Morinaga’s acquisition of My/Mochi signals a tasty fusion of chewy candies and frozen delights, poised to refresh American snack aisles. What flavors would you like to see next from this powerhouse duo? Tell us in the comments.
