NewTree’s Patented Process Changes the Game (Image Credits: Pexels)
Apura Ingredients recently announced a strategic alliance with NewTree Fruit Company to integrate the latter’s patented de-sugared fruit technology into its sugar-reduction portfolio.[1][2]
NewTree’s Patented Process Changes the Game
NewTree Fruit Company’s technology removes 100% of the naturally occurring sugars from fruit juice through a simple culturing step applied shortly after harvest.[3] This process preserves the full nutrient profile, natural color, flavor, and acidity of the fruit. Manufacturers now access fruit-derived ingredients that deliver genuine nutrition without added calories or carbohydrates.[1]
The innovation addresses a critical need in the industry. Americans consume an average of 60 grams of added sugar daily, twice the recommended amount according to health organizations.[3] NewTree’s de-sugared offerings provide a clean-label solution that supports healthier formulations across food categories.
Apura’s Expertise Meets NewTree’s Innovation
Apura Ingredients specializes in sweeteners and flavor modulators designed for reduced-sugar applications.[4] The company leverages a global supply network and formulation know-how to help manufacturers achieve better taste alongside health benefits. NewTree, founded in 2014, operates a turnkey plant near Michigan orchards to scale its fruit technology.[2][3]
This partnership positions both firms to expand reach. NewTree gains from Apura’s market presence, while Apura enhances its portfolio with versatile fruit ingredients. Previous collaborations for NewTree include investments from Finlays and equity from Intercontinental Beverage Capital, alongside a venture with CeBev LLC for de-sugared juice aimed at school lunches.[2]
Versatile Applications Fuel Industry Adoption
The de-sugared fruit ingredients suit a wide array of products. Developers use them in flavored waters, protein drinks, and alcoholic beverages for natural fruit enhancement without sugar spikes.
- Gummies, candies, and chocolate benefit from fruit nutrition in low-sugar formats.
- Dairy items like yogurt and ice cream incorporate purees for flavor depth.
- Beverage categories, including caffeinated drinks and popsicles, leverage juice concentrates.
- Snacks such as protein bars and vegetable blends gain authentic fruit taste.
A comparison highlights the impact on a common product like apple juice:
| Metric | Typical 100% Apple Juice | De-Sugared Version |
|---|---|---|
| Calories | Baseline | 89% fewer |
| Sugar | Baseline | 96% less |
| Carbohydrates | Baseline | 88% fewer |
Leaders Share Vision for Healthier Futures
Kim Anderson, co-founder of NewTree Fruit Company, emphasized the consumer shift. “Today’s consumers are re-educating themselves on what it means to enjoy fruit and fruit-derived ingredients,” she stated. “Partnering with Apura Ingredients accelerates our mission by pairing our innovation with their deep market reach and technical formulation expertise.”[1][2]
Nancy Hughes, president of Apura Ingredients, highlighted the synergy. “We are excited about partnering with NewTree to bring De-Sugared fruit technology to the global marketplace,” she said. “At Apura, we believe sugar reduction should not be simply about compromised choices.”[1]
- NewTree’s technology extracts 100% of fruit sugars while retaining full nutrition and taste.
- The partnership expands access via Apura’s global network for beverages, dairy, and confectionery.
- This alliance supports clean-label, low-calorie products amid rising health demands.
This collaboration signals a promising step toward widespread sugar reduction without sacrificing flavor or nutrition. Food developers stand to gain tools for innovative, consumer-friendly products. What impact do you see this having on everyday snacks and drinks? Share your thoughts in the comments.
