A Legacy Built on Family and Community (Image Credits: Flickr)
Miami’s vibrant Coconut Grove neighborhood welcomed a significant addition to its dining scene in February 2026. Rice Mediterranean Kitchen, a family-owned staple, opened its 10th South Florida outpost at CocoWalk, marking two decades since its first location debuted on South Beach. This milestone reflects the brand’s steady expansion amid the city’s fast-evolving culinary landscape.[1]
A Legacy Built on Family and Community
The Shabani family’s journey began over 20 years ago when brothers Jafar and Ali Shabani arrived in Miami from Iran. They noticed a gap in authentic Mediterranean options, particularly Persian-inspired dishes, and launched Rice as a gathering spot for the local Persian community. What started as a single neighborhood eatery has grown organically into 10 locations across South Florida.[2]
Previous sites include outposts in Brickell, Edgewater, Coral Gables, North Miami, Doral, Pinecrest, South Miami, and Las Olas. The Coconut Grove venue at 3015 Grand Avenue Suite 123 represents thoughtful progression, prioritizing quality and service. CEO Jafar Shabani emphasized this approach during the launch. “We can’t think of a better way to celebrate 20 years in South Florida,” he stated. “In a city known for rapidly changing dining trends, this 20-year milestone reflects our intentional growth.”[3]
Persian Influences Elevate Classic Mediterranean Fare
Rice stands out with its fusion of Eastern Mediterranean traditions and Persian flavors, crafted by Chef Ali Shabani in a South Miami test kitchen. The menu features premium ingredients in dishes like marinated kabobs served over basmati saffron rice. House-made elements, such as sumac sauce and yogurt, ensure authenticity that suppliers could not match.[4][2]
Popular offerings include:
- Chicken Joojeh Platter, marinated in saffron, lemon, and yogurt.
- Tenderloin Chenjeh and kubideh ground beef kabobs.
- Braised brisket beef with fresh salads or fries.
- Spicy roast chicken platters and customizable bowls.
- Hummus, fresh salads, and vegan, gluten-free, or keto-friendly options.
These items highlight grains and greens prepared close to their source, aligning with the brand’s better-for-you ethos.[1]
Modern Design Invites Guests to Linger
The Coconut Grove location boasts the chain’s most ambitious interior to date. Minimalist aesthetics feature warm wood finishes and floral installations, fostering an atmosphere beyond quick meals. This design evolution signals Rice’s next growth phase, encouraging community connections.[5]
Spanning 1,800 to 3,500 square feet like other units, the space includes reusable insulated takeout bags that double as brand ambassadors. Shabani noted the cultural power of food: “No matter what’s happening in the world, food always brings people together.”[2]
New Menu Twists and Launch Promotions
Visitors now enjoy expanded desserts from local bakeries, such as baklavas, alongside a barista-led coffee program using Counter Culture beans. Persian teas with cardamom and rosewater, plus pomegranate drinks, test broader appeal. These additions complement the core kabob-focused lineup.[2]
The opening featured a grand celebration, with 20% off app orders via code GROVE20 through March 20, 2026. Early crowds filled the 3015 Grand Avenue spot, drawn by fresh, wholesome meals in a prime CocoWalk position.[1]
As Rice eyes 1-2 more South Florida sites this year without franchising, its organic model persists. The brand prepares for potential scaling with investor support while maintaining family roots.
Key Takeaways
- 10th location at CocoWalk celebrates 20 years of Persian-Mediterranean excellence.
- Standout features: house-made sauces, new coffee/dessert programs, inviting design.
- Focus remains on fresh, community-driven dining amid Miami’s trends.
Rice Mediterranean Kitchen’s Coconut Grove arrival reinforces its role as a South Florida constant, blending heritage flavors with modern appeal. Whether for a quick bowl or lingering coffee, it promises enduring appeal. What do you think about this expansion? Tell us in the comments.
