First-Ever Chief Digital Officer Signals Tech Push (Image Credits: Unsplash)
Atlanta – GoTo Foods announced two key executive appointments on April 13, 2026, signaling a sharpened focus on growth and innovation. The company named Biplav Misra as its first chief digital officer and Tatiana Lambert as chief development officer. These hires aim to enhance guest experiences and boost franchisee profitability across the portfolio.[1][2]
First-Ever Chief Digital Officer Signals Tech Push
Biplav Misra’s appointment marks a milestone for GoTo Foods, introducing the company’s inaugural chief digital officer role. Misra joins from Albertsons Companies, where he spearheaded digital commerce growth in areas like catering, B2B delivery, and third-party marketplaces. He also oversaw enterprise-wide transformations, including automation initiatives and the establishment of a Global Capability Center.[1]
Earlier in his career, Misra spent nearly a decade at Amazon, launching and scaling marketplace businesses that evolved into billion-dollar programs. He managed B2C operations amid COVID-19 supply chain challenges. At GoTo Foods, Misra will construct digital infrastructure for off-premise channels, catering, and both owned and third-party platforms. His efforts target higher guest frequency, larger check averages, and improved unit-level economics across all brands.[3]
Development Veteran to Drive Franchise Expansion
Tatiana Lambert brings over two decades of real estate and growth expertise to her new role as chief development officer. She most recently served as vice president and U.S. chief development officer at Wendy’s, managing real estate, franchise development, design, construction, recruitment, and portfolio optimization. Before that, Lambert held senior development positions at Yum! Brands for 12 years, supporting KFC and Pizza Hut expansions globally and in the U.S.[2]
Lambert will guide development strategies to foster net unit growth while prioritizing franchisee returns. She plans to identify optimal markets, locations, and partners for sustainable expansion. Her focus includes concept designs that enhance unit economics and long-term viability. This disciplined approach aligns with GoTo Foods’ commitment to profitable scaling.[1]
Portfolio Powerhouse Positions for Disciplined Growth
GoTo Foods operates a diverse lineup of beloved brands, franchising and managing more than 7,400 locations in all 50 U.S. states and 71 countries. The portfolio includes:
- Auntie Anne’s
- Carvel
- Cinnabon
- Jamba
- Moe’s Southwest Grill
- McAlister’s Deli
- Schlotzsky’s Deli
Seattle’s Best Coffee appears on select military bases and international markets. Formerly known as Focus Brands, the Atlanta-based firm rebranded in 2024 to emphasize its multi-channel foodservice leadership.[4][1]
CEO Omer Gajial, who assumed the role in December 2025, highlighted the strategic fit of these additions. “As GoTo Foods enters its next phase, our priority is clear: disciplined growth that enhances the guest experience, strengthens franchisee returns and delivers stronger unit-level economics across the portfolio,” Gajial stated. He added that Misra and Lambert provide essential leadership to refine digital and development tactics, fostering value for guests, franchisees, and brands.[3]
Broader Strategy Amid Leadership Refresh
These appointments follow recent executive changes, including Gajial’s arrival from Albertsons and additions like a new CFO and chief growth officer. GoTo Foods committed to developing over 1,400 franchised units globally, potentially expanding to more than 8,700 locations. The company emphasizes AI leverage, personalized loyalty programs, and a robust multi-channel digital foundation.[2]
Certified as a Great Place to Work for the second year, GoTo Foods supports its brands through shared resources in marketing, technology, and franchise sales. The hires underscore a pivot toward technology-driven efficiency and precise site selection in a competitive quick-service landscape.
Key Takeaways
- Misra pioneers digital scaling to boost off-premise sales and economics.
- Lambert ensures targeted expansion for franchise success.
- GoTo Foods targets profitable growth across 7+ iconic brands.
GoTo Foods positions itself for enduring success by blending digital prowess with strategic development. These moves promise enhanced innovation and expansion for its franchise network. What impact do you foresee for brands like Auntie Anne’s and Moe’s? Share your thoughts in the comments.
