The ‘Artisan’ Bread Craze Is a Marketing Ploy: Most Aren’t What They Claim to Be
You pick it up from the supermarket shelf. The packaging is rustic, the font looks hand-drawn, and the word “artisan” sits right at the top. It feels honest. It feels like someone cared when they made it. But did they? The truth behind that label is a lot messier than the bread itself, and for millions of shoppers, the gap between expectation and reality is growing wider every year. This is one of those stories that’s been hiding in plain sight. The bakery industry is booming, marketing budgets are enormous, and the word “artisan” has become one of the most … Read more






