8 “Generic” Grocery Brands That Actually Taste Better Than the Name Brand
There’s a stubborn assumption baked into how many people shop: the more familiar the label, the better the food inside. It’s not really a rational calculation. It’s just habit, reinforced by decades of marketing spend. But the aisle right next to those bright name-brand packages tells a very different story. “Of the 70 store-brand products in our test, 76 percent tasted just as good as the name brand,” according to Amy Keating, RD, who led Consumer Reports’ testing. That’s not an outlier result. It’s a consistent pattern across dozens of independent taste tests run over many years. The real surprise … Read more









