Sourcing Sustainably: The New Frontier in Flavor Exploration
The Surprising Rise of Sustainable Sourcing in Food and Beverage The Surprising Rise of Sustainable Sourcing in Food and Beverage (image credits: unsplash) Consumers are more curious than ever about where their food comes from. According to a 2023 report by the International Food Information Council, nearly 70% of shoppers now check product origins and sustainability claims before making a purchase. This shift is driven by growing concerns about climate change, deforestation, and biodiversity loss. Many food brands are responding with traceable sourcing, showing exactly how ingredients move from farm to table. Small-batch coffee roasters, tea growers, and spice traders … Read more





