10 Restaurant Menu Tricks That Make You Spend More Money
The Disappearing Dollar Sign Deception The Disappearing Dollar Sign Deception (image credits: pixabay) Your brain knows the difference between spending money and just seeing numbers. “We get rid of dollar signs because that’s a pain point,” says one menu expert, “They remind people they’re spending money.” When restaurants remove those familiar dollar signs, something fascinating happens in your mind. A dollar sign is one of the top things restaurants should avoid including on a menu, because it immediately reminds the customers that they’re spending money. According to research from the Cornell University School of Hotel Administration, guests given a menu … Read more







