10 Sweeteners That Worsen Gut Health But Market as Prebiotic
The Sweet Deception Behind “Gut-Friendly” Marketing The Sweet Deception Behind “Gut-Friendly” Marketing (image credits: unsplash) Your favorite sugar-free product might be telling a big fat lie. Despite decades of research demonstrating health benefits of real prebiotics, the EU has yet to authorize the use of the term “prebiotic” in official health claims, yet companies continue to slap this label on artificial sweeteners without proper justification. In 2024, a Kombucha maker company called Health-Ade introduced a prebiotic soda named SunSip into the market due to consumers continuously seeking out gut-health claims, while Dalston’s Soda Co. launched a new variety of functional … Read more