Can You Trust Yelp? The Game of Restaurant Reviews and Reputation
The Wild West of Digital Dining Decisions The Wild West of Digital Dining Decisions (image credits: flickr) Picture this: you’re standing outside a restaurant, stomach rumbling, scrolling through Yelp reviews to decide if you should go in. More than 90% of consumers consult online reviews before making a purchase or visiting a business for the first time. You’re not alone in this ritual – millions of people worldwide make dining decisions based on star ratings and stranger’s opinions. But here’s the million-dollar question: can you actually trust what you’re reading? The answer might surprise you more than that mysterious “special … Read more