Why Can’t People Stop Eating Certain Foods – Explained
Your Brain on Ultra-Processed Foods Your Brain on Ultra-Processed Foods (image credits: unsplash) Ever wondered why you can’t stop at just one potato chip? The answer lies in your brain’s reward system. In the US, more than 70 million adults are believed to be addicted to food. When you eat ultra-processed foods – think cookies, chips, fast food – your brain releases dopamine, the same chemical that makes you feel good when you hug someone you love. Salty, sugary or fatty ultra-processed foods can cause shift in dopamine in the brain. Dopamine is a neurotransmitter that tells the brain, “We … Read more




