BeatBox’s Big Win: Anheuser-Busch Shells Out $490M for a Slice of the Party Punch Craze
Snagging a Hot Ticket in the RTD Game (Image Credits: Unsplash) The air in the beverage world feels charged with excitement these days, like the pop of a freshly opened carton at a lively gathering. Snagging a Hot Ticket in the RTD Game Imagine dropping close to half a billion dollars on a brand that’s all about fun and flavor – that’s exactly what Anheuser-Busch InBev just did with BeatBox. This Austin-born party punch maker has been turning heads with its bold, high-ABV mixes that appeal straight to younger crowds. The deal isn’t just a buyout; it’s a strategic grab … Read more









