Why Processed Foods Are So Hard to Stop Eating
The Science of Hyperpalatability: Engineered for Cravings The Science of Hyperpalatability: Engineered for Cravings (image credits: pixabay) Processed foods are often designed to maximize “hyperpalatability”—a term used by scientists to describe foods that combine fat, sugar, salt, and flavor enhancers in precise ratios. According to a 2024 study published in the journal “Nature Food,” more than 70% of packaged snacks in the US now meet the criteria for hyperpalatable foods, which stimulate reward centers in the brain far more than naturally occurring foods. Food engineers use advanced sensory testing and consumer focus groups to determine the perfect blend of texture, … Read more





