Rice Krispies Treats Cereal
Picture this: you could eat Rice Krispies Treats for breakfast and nobody could stop you. Rice Krispies Treats Cereal contained bunches of krispies fused together by a marshmallow coating when it debuted in March 1993. The cereal brilliantly combined the familiar snap, crackle, and pop of regular Rice Krispies with sweet marshmallow clusters that actually held together in milk. Rice Krispies Treats Cereal has been discontinued, and fans are absolutely devastated. Over twenty thousand supporters have signed petitions telling Kellogg’s they’ve made a mistake by discontinuing this beloved breakfast option. The cereal was more than just food – it was basically eating dessert with a spoon at seven in the morning. What made this cereal special was how it captured the exact essence of homemade Rice Krispies Treats in portable breakfast form. The unique flavor combination of toasted rice cereal and sweet marshmallows was a well-loved experience that is currently irreplaceable by other products on the market. Some fans describe it as literally the most delicious thing to ever grace my tongue.
Waffle Crisp
Originally launched in 1996 and temporarily discontinued from 2018-2021, Waffle Crisp returned with the nostalgic waffle flavor and fun waffle shape fans remembered. This maple-flavored cereal looked exactly like tiny waffles floating in your bowl, complete with little square indentations that trapped milk perfectly. The cereal managed to nail that authentic waffle taste without being overwhelmingly sweet. Each piece had a satisfying crunch that held up well in milk, and the maple flavor was subtle enough for morning consumption but distinct enough to feel like a treat. What separated Waffle Crisp from other breakfast cereals was its unique texture and shape. Fan demand literally brought this cereal back from the dead, proving that sometimes persistence pays off. Fan outreach has helped bring Waffle Crisp back to grocery stores along with Oreo O’s. However, even though it returned, many stores still don’t carry it regularly, making it feel like a discontinued cereal for many breakfast enthusiasts.
Oreo O’s
Oreo O’s were previously discontinued in 2007 but were brought back in 2017 and remain available as of recent reports. Introduced in the United States in 1997, this isn’t the first time we’ve said goodbye to this cereal. In 2007, it was cancelled and then brought back in 2017 before facing discontinuation again. The cereal tasted remarkably similar to dunking Oreo cookies in milk, with chocolate rings that actually looked like tiny Oreos floating in your bowl. Oreo O’s have been replaced by Oreo Puffs, a similar offering with marshmallows, but longtime fans argue it’s not the same thing. The original had a distinct crunch and authentic cookie flavor that the replacement simply can’t match. Some fans claim it doesn’t taste the same as the original ones back in the 90s, noting they were excited to try them a few years ago and they tasted way different. This highlights a common problem with cereal revivals – sometimes the formula changes so much that the comeback feels more like an insult than a celebration.
Peanut Butter Toast Crunch
Peanut Butter Toast Crunch had real peanut butter in every bite when it was introduced in 2004, removed from shelves, and brought back in 2013 before disappearing again. This wasn’t just regular Cinnamon Toast Crunch with a different flavor – it was a completely different experience that combined peanut butter flavor with cinnamon sugar coating. The cereal had everything that made Cinnamon Toast Crunch great, plus the rich, nutty flavor of peanut butter that complemented the sweet cinnamon perfectly. Each square piece was covered in both cinnamon sugar and peanut butter flavor that created an almost cookie-like taste in milk. The combination was so popular that people loved this cereal so much that there was an online petition demanding that General Mills resurrect the fan favorite. Peanut Butter Toast Crunch was a peanut butter flavored cereal coated in cinnamon that was around for a short time after its 2004 introduction, had another brief stint following reintroduction in 2013, but we’re now forced to live with only the memory. The fact that it’s been discontinued twice suggests either poor marketing or terrible timing, because the flavor combination was absolutely perfect.
Kellogg’s Smorz
Kellogg’s Smorz cereal was discontinued in 2021 after being a beloved breakfast staple since its introduction in 2003. This cereal brought the campfire experience to your kitchen table with a unique blend of crunchy graham cracker squares and indulgent marshmallow bits. Every spoonful tasted like eating s’mores without the sticky fingers or campfire smoke. Smorz was unapologetically dessert in a breakfast bowl that packed all the taste of s’mores without mosquitos or the effort of stoking a fire. It was graham cracker cereal with a chocolate coating and marshmallow mix-ins. The cereal had a complex history of revivals and re-discontinuations that frustrated fans. The cereal was first released in 2003 and lasted until 2013, had a brief return in 2015 before being re-discontinued in 2019, came back in 2021, but now it’s gone again. This constant cycle of hope and disappointment has created a passionate fanbase demanding its permanent return to grocery shelves.
Hidden Treasures
General Mills’ Hidden Treasures promised a hollow corn cereal that had either a mystery fruit filling in the form of cherry, grape, and orange icing or nothing at all. The intention was to turn breakfast into a treasure hunt for inquisitive kids, with the surprise working as half the reward. This concept was brilliant but tragically short-lived. The Hidden Treasures cereal was every child’s dream come true, offering a fun and exciting game while you were eating it. The little bite-sized pieces of cereal had a fruity center, but not every bite had that delicious filling, which made it a treasure hunt. The randomness created genuine excitement with every spoonful. Though started in 1993, it was discontinued by 1995 after just two years on the market. The cereal was ahead of its time with the interactive breakfast concept, but it’s charming to think there was a time when we wanted to be surprised by our cereal rather than knowing exactly what we were getting in every bite.
Ice Cream Cones Cereal
Introduced in 1986 by General Mills, this cereal offered sweet puff balls of ice cream cereal paired with 3-D waffle cone pieces in vanilla and chocolate chip flavors, relying on a child’s eternal desire to turn breakfast into dessert. The concept was genius – who wouldn’t want ice cream for breakfast if their parents would let them? Unfortunately, the cereal flew a little too close to the sun, getting pulled from the shelves in one year. It was brought back briefly in 2003 to celebrate the 100th anniversary of the ice cream cone, but fans were dismayed to notice that the cones were now flat triangles rather than actual cones. Ice Cream Cones Cereal from 1986 was the real deal, featuring a mix of vanilla or chocolate chip-flavored puffs and conical Chex-like pieces enjoyed with milk, like having an ice cream cone from your favorite shop. The brief revival attempt in 2003 proved there was still demand, but changing the iconic cone shape into flat triangles completely missed the point.
Cinnabon Cereal
Kellogg’s 2010 Cinnabon cereal was discontinued in 2018, only to be revived in 2022 and dead again by 2024. This roller coaster of availability has frustrated fans who just want consistent access to cereal that tastes like actual Cinnabon cinnamon rolls. The cereal managed to capture that distinctive Cinnabon flavor with swirled pieces that looked like tiny cinnamon buns. If you have ever had this cereal you know it is delicious! It was so rich in flavor and just overall the best cereal. The cinnamon flavor was intense enough to satisfy sweet tooth cravings but not so overwhelming that it became cloying in milk. Each piece had visible cinnamon swirls that actually delivered on the visual promise. The constant discontinuation and revival cycle suggests that while there’s definitely demand for this cereal, something about the production costs or shelf space allocation keeps killing it. How could a cereal that is so good be discontinued! Well I’m trying to bring it back – this sentiment from frustrated fans shows the genuine passion for this breakfast treat.
Fruit Brute and Fruity Yummy Mummy
In 1974, General Mills launched Fruit Brute cereal as part of its monster cereals, featuring a werewolf mascot and a unique cherry flavor with marshmallow bits. It had a nice eight-year run and a brief revival in 2013, but it was ultimately discontinued again due to lackluster sales. This monster cereal never achieved the iconic status of Count Chocula or Franken Berry. Never as iconic or popular as the other Monster Cereals, Fruit Brute disappeared in 1982. In 1987, General Mills tried again, rebranding and reformulating Fruit Brute slightly as Fruity Yummy Mummy. Once again, it didn’t connect with the public, and it was discontinued in 1992. In 1987, General Mills launched Fruity Yummy Mummy as part of their Monster Cereals line, remembered as a vibrant, fruit-flavored cereal with colorful marshmallows aimed at capitalizing on the popularity of its monster-themed predecessors. The cereal was discontinued in 1992 after only five years on the market. Both cereals deserve another chance, especially given the current nostalgia trend in food marketing.
Sprinkle Spangles
Sprinkle Spangles debuted in the early ’90s, inspired by sugar cookies with pieces reminiscent of sweetened corn puffs covered in rainbow sprinkles. Imagine sugar cookies in cereal form – Sprinkle Spangles were sweet, star-shaped pieces coated in rainbow sprinkles with a genie mascot who granted spangle wishes, but even magic couldn’t keep them on shelves. The cereal had one of the most memorable advertising campaigns with the commercial boasting “Sprinkle Spangles taste so sweet… taste so crunchy. Cause we spangle every angle with sprinkles,” with a genie mascot who promised “You wish it, I dish it!” The visual appeal was undeniable – star-shaped pieces covered in rainbow sprinkles that looked exactly like edible confetti. However, those wishes soon ran out when the cereal disappeared from shelves after just a few years. The concept was ahead of its time, predicting the current trend of cereals that look more like dessert than traditional breakfast food. Today’s market would probably embrace Sprinkle Spangles with open arms.
Smurf-Berry Crunch
This fruity, bright red and purple cereal was inspired by The Smurfs, one of the most beloved Saturday morning cartoons of the 80s. During the ’80s when the animated television show aired, Smurf-Berry Crunch featured fruit-flavored cereal colored bright red and purple, with the box showing Papa Smurf about to eat a spoonful. In 1987, this cereal was replaced by the also discontinued Smurf Magic Berries. The cereal perfectly captured the essence of 1980s Saturday morning culture when cartoon tie-ins were everywhere and sugary cereals ruled breakfast tables. The bright artificial colors were exactly what kids wanted – food that looked as exciting as their favorite TV shows. The berry flavor was intense and sweet, turning milk into a colorful fruity soup. Smurf-Berry Crunch had a brief revival as Smurf Magic Berries, but neither version lasted long. The discontinuation represented the end of an era when cereal boxes were basically miniature billboards for popular children’s entertainment. Modern parents might appreciate the nostalgia, while kids would probably love the bright colors and sweet taste.
Crazy Cow
Crazy Cow was a 1970s breakfast cereal that was immediately a hit, coming in both strawberry and chocolate flavors with powder that would dissolve in milk, turning the liquid brown or pink depending on the flavor. This was interactive breakfast at its finest – cereal that literally changed your milk into flavored drink. If you remember the 1970s, you may recall the Crazy Cow cereal that was all the rage back then. This breakfast cereal was an instant hit from the moment it hit grocery store shelves, coming in strawberry and chocolate flavors with a unique power that would turn milk brown or pink. The concept was simple but revolutionary for its time. The cereal pieces themselves were relatively plain corn puffs, but they were coated with flavoring powder that dissolved into the milk to create chocolate milk or strawberry milk. Kids got excited about drinking the leftover milk because it tasted like a milkshake. The interactive element made breakfast feel like a science experiment that you could eat.
Mr. T Cereal
Mr. T Cereal was created by Quaker Oats in 1984 as a sweetened corn and oats breakfast cereal shaped like the letter “T” and marketed like the famous 1980s actor Mr. T. The children loved it, and it was around for nine years before being discontinued in 1993. This celebrity-endorsed cereal captured the peak of Mr. T’s popularity perfectly. The cereal pieces were literally shaped like the letter “T,” which was both clever marketing and visually appealing to kids who wanted to eat their hero’s initial for breakfast. The sweet corn and oats flavor was satisfying without being overwhelmingly sugary, and the crunch held up well in milk. Mr. T’s tough-guy persona made even breakfast feel more exciting. What made this cereal special was how it connected kids to their favorite celebrity while they ate. The box featured Mr. T in his signature gold chains and mohawk, and eating T-shaped cereal pieces made children feel like they were sharing breakfast with a tough guy who also happened to be kid-friendly. The nearly decade-long run proves it had staying power beyond just celebrity novelty. Remember walking into a grocery store and seeing shelves packed with these colorful, creative cereals that promised adventure with every bowl? Consumer demand for nostalgic foods has seen an uptick in recent years, suggesting there’s real market potential for bringing back these breakfast legends. These cereals weren’t just food – they were edible entertainment that made ordinary mornings feel magical. Until cereal companies wake up and smell the consumer demand, we’ll have to settle for memories and the occasional lucky find on auction sites. But wouldn’t it be something if one day you walked down the cereal aisle and found Rice Krispies Treats Cereal waiting for you again? What would you have guessed about that possibility?
