Elmhurst 1925 Redefines RTD Protein with Clean, 27g Plant-Based Shakes

Sharing is caring!

A Patented Process for Unmatched Cleanliness (Image Credits: Pixabay)

Elmhurst 1925, a brand with roots tracing back nearly a century to dairy production before shifting to plant-based innovations in 2017, recently entered the competitive ready-to-drink protein market.[1][2] The company launched its Clean Protein line on March 11, 2026, offering shakes that prioritize minimal ingredients and superior texture.[2] These beverages stand out by delivering high protein without common additives like gums or artificial sweeteners.

A Patented Process for Unmatched Cleanliness

At the core of Clean Protein lies Elmhurst’s HydroRelease™ technology, a patented method that uses only water to separate and recombine the natural components of nuts, grains, and seeds.[1][2] This approach preserves nutritional integrity while eliminating the need for emulsifiers, oils, or stabilizers that often plague plant-based shakes. Production occurs with 100% renewable hydropower, and the process upcycles waste into energy for sustainability.

The result delivers a smooth, creamy mouthfeel from cashew and pistachio milk bases, avoiding the chalkiness associated with many competitors.[3] Pistachio Crème, one variety, earned a 2026 NEXTY Award for its taste, innovation, and clean formulation.[1] Such advancements address long-standing complaints in the category about artificial thickeners like carrageenan or xanthan gum.

Four Flavors Built on Real Ingredients

Clean Protein debuted with four craveable options, each crafted with genuine flavor elements rather than synthetic alternatives. The lineup includes Pistachio Crème featuring buttery pistachio milk and real vanilla extract; Sea Salt Chocolate blending cashew milk, cocoa, and a hint of sea salt; Vanilla with cashew milk and pure vanilla extract; and Strawberries & Cream incorporating real strawberry purée and cashew milk.[1][2]

• Pistachio Crème: Velvety texture highlights nutty notes with vanilla.
• Sea Salt Chocolate: Rich cocoa balanced by subtle saltiness.
• Vanilla: Classic profile from authentic extract.
• Strawberries & Cream: Fresh purée evokes nostalgic indulgence.

These 11-ounce cartons provide convenience without compromising on quality, sweetened naturally with monk fruit and cane sugar.

Impressive Nutrition Without Compromise

Each shake packs 27 grams of complete plant-based protein from pea and mung beans, supplying up to 44% of the daily value.[1][3] At just 190 calories, they contain 4 grams or less of sugar – down to 3 grams in some varieties – along with fiber, an excellent source of iron, calcium, potassium, and healthy fats.

Certifications include Non-GMO Project Verified, dairy-free, vegan, gluten-free, and OU Kosher, ensuring broad appeal.[1] Heba Mahmoud, Senior Director of Brand Innovation at Elmhurst, noted, “Today’s protein consumers are looking for better options that help them meet their macros without sacrificing ingredient integrity, great taste, or convenience.”[1]

Strategic Rollout Targets Natural Retailers

Consumers can purchase Clean Protein immediately via Elmhurst1925.com, with a variety pack option available.[1] The line launches in Sprouts Farmers Market stores nationwide on April 27, 2026, as the first major retail partner, aligning with the chain’s focus on clean-label products.

Expansion follows to other grocers like Whole Foods, Wegmans, and Publix, plus online platforms including Amazon and Thrive Market.[1] This phased approach positions Elmhurst to capture demand in the natural foods sector.

Elmhurst 1925’s Clean Protein line challenges the status quo in ready-to-drink nutrition by proving high performance need not come with unwanted extras. As plant-based options evolve, these shakes offer a compelling choice for fitness enthusiasts and everyday consumers alike. What do you think about this clean twist on protein shakes? Tell us in the comments.