A Turbocharged Trajectory from Kitchen to Coastline (Image Credits: Unsplash)
Orlando, Florida – Jeff’s Bagel Run revealed plans for substantial growth by awarding 24 new franchise units in five strategic markets, underscoring the brand’s surging popularity nationwide.[1]
A Turbocharged Trajectory from Kitchen to Coastline
Jeff’s Bagel Run emerged from a home kitchen in 2019, where founders Jeff and Danielle Perera crafted bagels by hand. The concept quickly gained traction with its commitment to scratch-made products and fresh baking. Today, the brand operates 32 locations, with over 100 more in development.[1][2]
Franchising launched in 2024, and the pace accelerated rapidly. Executives credit proprietary technology and operational efficiency for the momentum. Guests flock to stores for bagels baked throughout the day, a departure from traditional morning-only batches. This approach has fueled loyalty and drawn seasoned operators to the fold.
Targeting High-Potential Territories
The latest awards cover multi-unit agreements in Atlanta, Georgia; Chicago, Illinois; Greenville, South Carolina; Orlando, Florida; and Raleigh, North Carolina. These selections bridge existing strongholds and open fresh opportunities.[1]
- Atlanta strengthens the Southeast presence.
- Chicago builds Midwest momentum.
- Greenville links Atlanta and Charlotte markets.
- Orlando bolsters the home base.
- Raleigh expands Carolina operations.
Company leaders emphasized deliberate expansion into suburban growth areas and community retail hubs. Such moves position the brand for sustained scaling without compromising quality.
Menu Magic and Operational Edge
Each shop offers 16 daily bagel flavors, including 15 staples and one rotating special, paired with 17 spreads that include non-dairy choices. A specialty coffee lineup rounds out the morning ritual. All bagels undergo in-house mixing, boiling, and baking multiple times daily.[1]
Jeff Perera, co-founder, highlighted the appeal: “Every market we enter reinforces the same thing, there is real demand for a true scratch-made bagel experience. We mix, boil and bake our bagels in-shop throughout the day. Guests can taste the difference, and franchisees see the difference in performance.”[1]
Vision for Continued Momentum
Justin Wetherill noted the partnership focus: “Our growth is intentional. We’re partnering with operators who are passionate about bringing Jeff’s Bagel Run into their local communities and delivering a truly differentiated experience — one centered on small-shop hospitality, craftsmanship, and pride in our scratch-made menu.”[1]
The brand seeks additional multi-unit partners nationwide. Investments range from $497,558 to $813,790 per unit, reflecting a model built for accessibility and returns.[2] Recent accolades, including Inc. 5000 recognition, affirm the trajectory.
Key Takeaways
- 32 locations open, 100+ in pipeline nationwide.
- 24 new units span Atlanta, Chicago, Greenville, Orlando, and Raleigh.
- Scratch-made bagels baked fresh all day drive guest demand.
Jeff’s Bagel Run exemplifies how artisanal focus meets scalable franchising in the competitive QSR landscape. As more hot bagels roll out across America, the brand promises to redefine breakfast routines. What markets would you like to see next? Share your thoughts in the comments.
