Seasoned Operator Spots a Winner (Image Credits: Unsplash)
Minnesota – Michael McGuire, a veteran operator of Jersey Mike’s Subs, committed to opening 15 locations of Mike’s Red Tacos, marking a bold diversification into the fast-casual taco scene.[1][2]
Seasoned Operator Spots a Winner
McGuire oversees more than 23 Jersey Mike’s Subs restaurants in Minnesota, with additional sites under development. His family-run company, 825 Ventures, emphasizes community ties, strong team cultures, and reliable operations. Now, McGuire and his sons, Kavrin and Dillon, turned their attention to Mike’s Red Tacos.[1]
The decision stemmed from McGuire’s immediate recognition of the brand’s potential. “From the moment I discovered Mike’s Red Tacos, I knew it was something special,” McGuire stated in a company release. “My family and I are thrilled to help introduce the brand and share its authentic birria and signature red tacos with our community.”[1]
This move represents the first franchise agreement for Mike’s Red Tacos, signaling confidence in McGuire’s expertise. The partnership unites two Mike-led ventures in a story of franchising synergy.
From Food Truck to National Contender
Mike Touma founded Mike’s Red Tacos in San Diego, starting with a food truck that capitalized on birria’s social media surge. The concept evolved into a fast-casual spot famous for its birria tacos and consommé dipping broth. Its tagline, “the dip is worth the drip,” captures the messy, flavorful appeal.[1]
The brand opened its first brick-and-mortar store in 2022 and a second in 2024. Online buzz, especially among millennials and Gen Z, propelled its growth. In 2023, Mike’s Red Tacos earned a spot on Yelp’s Top 100 U.S. Restaurants list. A strategic investment from restaurant industry veterans arrived in early 2025, fueling expansion.[1]
Backed by Dave’s Hot Chicken’s leadership team, the chain now eyes nationwide scale. Executives prioritize experienced multi-unit operators like McGuire for growth.
Birria’s Irresistible Draw Fuels Expansion
Birria tacos feature slow-cooked beef served in vibrant red sauce, paired with a rich consommé for dipping. This combination delivers bold flavors and Instagram-worthy presentations that resonate with younger diners. Mike’s Red Tacos refined these elements into a streamlined menu that drives repeat visits.[1]
Vincent Montanelli, president of Mike’s Red Tacos, praised the new partners. “Michael and his family embody exactly what we look for in our franchisees: experienced operators with a passion for hospitality and a commitment to their communities,” he said in a release.[1]
- Over 23 Jersey Mike’s locations operated by McGuire in Minnesota.
- 15 new Mike’s Red Tacos units planned by 825 Ventures.
- First franchise deal for the San Diego birria brand.
- More than 200 franchise commitments nationwide.
- Yelp Top 100 recognition in 2023.
Strategic Growth in a Competitive Market
The agreement positions Mike’s Red Tacos for rapid rollout beyond California. Construction timelines align with an aggressive schedule, targeting major U.S. markets. McGuire’s track record in subs provides a blueprint for taco success, blending operational rigor with local engagement.[1]
Franchisors increasingly seek proven operators to navigate rising costs and consumer shifts. This deal exemplifies that trend, pairing a sub sandwich stalwart with a taco newcomer poised for breakout.
Key Takeaways
- Michael McGuire’s 825 Ventures will develop 15 Mike’s Red Tacos in Minnesota.
- The brand, founded by Mike Touma, transitions from food truck to franchised chain.
- Birria tacos and consommé define the menu, backed by Dave’s Hot Chicken expertise.
As Mike’s Red Tacos accelerates its national push, partnerships like this one highlight franchising’s role in scaling hot concepts. The McGuire family’s entry promises to bring San Diego’s birria flair to Midwest tables. What do you think about this subs-to-tacos pivot? Tell us in the comments.
