Orange juice importer warns Brazil tariffs will hike prices for American consumers

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Orange juice importer warns Brazil tariffs will hike prices for American consumers

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Lawsuit Launch

Lawsuit Launch (image credits: unsplash)
Lawsuit Launch (image credits: unsplash)

Johanna Foods, a U.S. importer of not‑from‑concentrate orange juice, has filed suit in the U.S. Court of International Trade, challenging President Trump’s threatened 50% tariff on Brazilian imports.

Projected Price Hikes

Projected Price Hikes (image credits: unsplash)
Projected Price Hikes (image credits: unsplash)

The company warns that the tariff would drive retail orange juice prices up by 20%–25% at major chains like Aldi, Walmart and Wegmans.

Trump’s Tariff Notice

Trump’s Tariff Notice (image credits: unsplash)
Trump’s Tariff Notice (image credits: unsplash)

In a July 9 letter to Brazil’s President Lula da Silva, Trump announced the 50% duty effective August 1, citing Brazil’s treatment of former President Bolsonaro, alleged social‑media censorship, and trade‑deficit concerns.

Questioning Legal Authority

Questioning Legal Authority (image credits: pixabay)
Questioning Legal Authority (image credits: pixabay)

Johanna Foods contends Trump’s letter lacks any statutory grounding—no executive order, legal citation or declared emergency—to authorize these sweeping duties.

Supply‑Chain Significance

Supply‑Chain Significance (image credits: pixabay)
Supply‑Chain Significance (image credits: pixabay)

Supplying roughly 75% of U.S. private‑label not‑from‑concentrate orange juice, Johanna Foods and its Spokane subsidiary call themselves “cornerstones” of the national OJ supply chain.

Financial Impact

Financial Impact (image credits: unsplash)
Financial Impact (image credits: unsplash)

The importer estimates a $68 million annual cost increase—exceeding its highest yearly profits since 1995—because importers front all duties and recoup them “dollar for dollar” from Johanna Foods.

Consumer & Workforce Consequences

Consumer & Workforce Consequences (image credits: unsplash)
Consumer & Workforce Consequences (image credits: unsplash)

Faced with “immediate and unmanageable” costs, the company says it would pass tariffs onto consumers—hiking prices by up to 25%—and risk layoffs among its 700 employees in New Jersey and Washington.

Relief Sought & White House Response

Relief Sought & White House Response (image credits: unsplash)
Relief Sought & White House Response (image credits: unsplash)

The suit asks the court to rule the tariff beyond presidential power under the International Emergency Economic Powers Act and block enforcement. The White House insists the administration is lawfully using its trade authority to protect American workers and security.

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