Dirty Sodas Captivate a New Generation of Drink Makers (Image Credits: Pixabay)
Hershey, Pennsylvania – The Hershey Company launched a fresh take on its Twizzlers Straws this month, drawing inspiration from the viral dirty soda trend sweeping social media and soda shops nationwide. These limited-edition straws blend coconut, lime, and vanilla flavors to complement customized sodas while doubling as a chewable treat. Fans can now elevate their drink rituals by sipping through the candy before enjoying it as a snack.[1][2]
Dirty Sodas Captivate a New Generation of Drink Makers
A nonalcoholic beverage mixing soda with flavored syrups, creamers, and fruit add-ins, dirty soda originated in Utah during the 2010s. The customizable drinks gained massive traction online starting in 2022, fueled by social media influencers and reality TV shows like The Secret Lives of Mormon Wives. What began as a regional specialty evolved into a playful ritual for gatherings, watch parties, and everyday indulgences.[3]
People pour their preferred soda over ice, stir in coconut syrup, lime juice, or vanilla creamer, and sip away. This hands-on approach mirrors candy experimentation, where fans have long bitten the ends off Twizzlers Straws to use them in beverages. The Hershey Company recognized this overlap and crafted a product to bridge the gap.[1]
Twizzlers Straws Reimagined for the Dirty Soda Era
The new Twizzlers Straws arrived on March 9, 2026, with an official release on March 12. Each 3.5-ounce pack costs $4.49 and features the hollow design perfect for straw use. After sipping, users bite, chew, and repeat, turning a simple drink into a multi-sensory experience.[2]
Rachel Starr, Sweets Innovation Manager at The Hershey Company, highlighted the product’s appeal. “Dirty soda has become a fun, customizable ritual for fans,” she said. “Twizzlers Straws let people sip, snack and customize their drinks all at once, making the experience a little more playful and unmistakably Twizzlers.”[1][3]
Flavor Notes That Pair Perfectly with Soda
Coconut provides a creamy tropical base, lime adds a zesty tang, and vanilla rounds out the sweetness – notes that echo classic dirty soda recipes like Diet Coke with coconut creamer and lime. The combination enhances sodas without overpowering them, while the candy’s signature chew delivers satisfaction.[1]
Users follow a simple ritual:
- Pour favorite soda over ice.
- Add dirty soda mix-ins like creamer or syrups.
- Sip through a Twizzlers Straw.
- Bite off the end and enjoy as a treat.
- Repeat with another straw if desired.
This format suits casual nights in or group hangouts, building on fans’ existing Twizzlers habits.[2]
Grab Them Before Supplies Vanish
Limited quantities mean quick sell-outs, so availability updates frequently. Shoppers find them nationwide on shop.hersheys.com, with orders limited to five packs.[2] Gopuff offers drops in cities like Boston, New York, and Philadelphia on March 12 and March 22.
Hershey’s Chocolate World stores host special access. In Hershey, Pennsylvania, the straws pair with specialty dirty sodas on weekends: March 14, 21, and 28. The Times Square location stocks them on March 31. These events let visitors experience the full concept firsthand.[1]
Regular or rainbow Twizzlers serve as backups – simply bite the ends for makeshift straws.
A Sweet Fusion of Trends and Tradition
Twizzlers Straws mark another culture-driven move for Hershey, following items like the Dubai-inspired chocolate bar. They refresh snacking by merging beverage innovation with candy nostalgia, appealing to trendsetters and longtime fans alike. As supplies dwindle just days into the launch, early adopters lead the charge in redefining drink accessories.
Key Takeaways
- Twizzlers Straws feature coconut, lime, and vanilla for dirty soda synergy.
- Available now in limited runs online, via Gopuff, and at select Chocolate World spots.
- Sip as a straw, then snack – perfect for customizable, nonalcoholic rituals.
This playful addition invites experimentation at home or parties. What’s your go-to dirty soda mix? Tell us in the comments.
