A Sweet Surprise in the Snack Aisle (Image Credits: Unsplash)
London – Amid the sweet aroma of fresh-baked ideas in the snack world, a UK brand is turning heads with some serious financial backing.
A Sweet Surprise in the Snack Aisle
Imagine biting into cookie dough that’s safe to eat straight from the tub, no oven required. That’s the hook behind Doughlicious, and now it’s got heavy-hitters from Bain & Company lining up to invest. This isn’t just pocket change; it’s a strategic move signaling big things ahead for indulgent treats done right.
The announcement hit like a warm batch of dough fresh from the mixer. Doughlicious, the London-based innovator, snagged funding from Future Back Ventures, Bain’s arm that spots talent from its own alumni network. For a company already buzzing in stores like Whole Foods and Target, this could mean shelves worldwide soon stocked with their bites.
Meet the Dough Behind the Brand
Doughlicious started as a clever twist on a childhood favorite. Founded in 2017, it crafts frozen cookie dough pucks and gelato bites that skip the raw egg risks while packing real flavor. Think chocolate chip or birthday cake varieties, all ready to bake or devour chilled.
What sets them apart? Clean ingredients rule here. No refined sugars, no bleached flour, and definitely no artificial stuff. It’s gluten-free too, appealing to folks chasing better-for-you options without ditching the joy of a treat. Their revenue hit $9 million last year, with plans to double that in 2025.
Bain’s Smart Play in Consumer Goods
Future Back Ventures doesn’t toss money around lightly. They focus on ventures led by ex-Bain pros, and Doughlicious fits perfectly. The brand’s CFO, Dan Bricken, cut his teeth at Bain, bringing that strategic edge to scaling a fun food idea.
This marks the fund’s first dip into consumer packaged goods. Why now? Snacks like these are reshaping how we munch. With health trends pushing for indulgence minus the guilt, Doughlicious aligns spot-on. It’s not just investment; it’s validation for a category on the rise.
Fueling the Global Dough Rush
Earlier this year, Doughlicious raised $5 million from Rich Products Ventures and others. This new Bain boost layers on top, targeting US growth and beyond. Expect more pop-ups in major chains and maybe even international flavors tailored to new markets.
Expansion means ramping up production while keeping quality tight. From UK roots, they’re eyeing a spot in every freezer aisle. It’s exciting to watch a homegrown hit go global, proving innovative snacks can scale without losing their charm.
The Allure of Edible Dough Done Right
Why cookie dough? It’s nostalgic, versatile, and endlessly customizable. Doughlicious nails the balance: scoopable for snacking, bakable for cookies, or even toppable on ice cream. Their no-preservatives approach keeps it fresh, literally and figuratively.
- Gluten-free certification for wider appeal
- Zero artificial additives for clean eating fans
- Premium ingredients like real butter and vanilla
- Varieties from classic to seasonal twists
- Sustainable packaging nods to eco-conscious shoppers
These features aren’t gimmicks; they’re why the brand resonates. In a sea of processed sweets, Doughlicious feels like a hug from your favorite recipe book.
Shaking Up the Better-for-You Treat Scene
The snack market’s evolving fast. Consumers want fun without compromise, and investments like this push boundaries. Doughlicious joins a wave of brands redefining indulgence, from oat milk ice creams to veggie-packed chips.
With Bain’s network, expect partnerships and insights to accelerate. It’s a reminder that even simple ideas, when executed well, attract top-tier support. This could inspire more food startups to blend tradition with modern tweaks.
Key Takeaways
- Doughlicious’ Bain investment highlights the rise of clean-label snacks.
- Focus on US and global expansion promises more availability soon.
- Alumni-led ventures get a boost from targeted funds like Future Back.
As Doughlicious mixes up its next chapter, it’s clear this dough’s got legs. A treat that’s both playful and purposeful? Count me in for the ride. What’s your go-to cookie dough flavor, or have you tried Doughlicious yet? Share in the comments.
