Key Hire Amid Rapid Growth (Image Credits: Pexels)
Atlanta — Zaxby’s, the popular saucy chicken chain, appointed Michael Dixon as its new chief financial officer on March 30, 2026. The move comes as the company pushes forward with nationwide growth following a milestone year. Dixon, a veteran in the restaurant industry, now leads the brand’s financial operations during a critical phase of development.[1][2]
Key Hire Amid Rapid Growth
Zaxby’s surpassed 1,000 locations across 22 states in 2025, marking a significant achievement for the Georgia-based chain.[3] The company reported a 3% increase in unit count last year, alongside a 6% rise in consumer spending to $2.7 billion. Dixon steps into the role at a pivotal moment, overseeing financial strategy, planning, analytics, accounting, and treasury functions.[4]
Bernard Acoca, Zaxby’s CEO since 2022, praised the appointment. “Mike’s demonstrated success in accelerating and scaling financial performance across QSR organizations, maximizing unit economics, and managing complex financial environments makes him a perfect fit for Zaxby’s next chapter,” Acoca stated.[1] He added confidence in the team’s ability to expand successfully under Dixon’s guidance.
Dixon’s Extensive Industry Background
Michael Dixon brings more than 30 years of financial leadership across restaurants, retail, and entertainment sectors. He most recently served as CFO of GoTo Foods for a decade, where he nearly doubled the portfolio’s business size. GoTo Foods encompasses brands like Cinnabon, Moe’s Southwest Grill, Jamba, Auntie Anne’s, Schlotzsky’s, Carvel, and McAlister’s Deli.[3]
Earlier roles highlight his versatility:
- President and CFO at Ignite Restaurant Group, where he built an efficient multi-brand infrastructure.
- CFO at Pinkberry, helping establish the startup’s corporate leadership team.
- Nearly a decade as CFO at The Cheesecake Factory.
- Six years as director of business development at The Walt Disney Company.
- Began career as a certified public accountant at Coopers & Lybrand.
Dixon holds a Bachelor of Science in Business Administration and an MBA in Accounting from the University of Michigan.[5] He succeeds Donny Lau, who departed after two years to become CFO at Dollar General.[3]
Zaxby’s Momentum in the Competitive Landscape
Founded in 1990 and headquartered in Atlanta, Zaxby’s specializes in Chicken Fingerz, Zalads, wings, and signature sauces served with Southern hospitality. The chain earned recognition as QSR Magazine’s Transformational Brand of the Year in 2025.[1] Recent initiatives include franchised development, non-traditional sites such as a military base agreement, and entries into new markets like Nevada and Arizona, with Phoenix’s first store opening last year.[4]
Dixon expressed enthusiasm for his new position. “I’m honored to join Zaxby’s as the brand continues to build on its strong growth trajectory,” he said. “With a strong foundation and a powerful growth pipeline ahead, I look forward to partnering with the team to accelerate expansion, strengthen performance, and help position Zaxby’s for long-term success.”[2]
Navigating Finance in a Dynamic QSR Sector
Dixon’s expertise positions Zaxby’s to tackle challenges like unit economics and scaling operations. His track record at multi-brand operators equips him to optimize resources amid rising competition in quick-service restaurants. The chain’s focus on national footprint expansion demands precise financial oversight, areas where Dixon has excelled previously.
Analysts view the hire as a signal of Zaxby’s commitment to sustained growth. The company’s recent milestones underscore a robust pipeline, setting the stage for further market penetration.
Key Takeaways
- Zaxby’s appointed Michael Dixon CFO effective March 30, 2026, to lead finance amid over 1,000 stores.
- Dixon’s 30+ years include doubling GoTo Foods’ portfolio and key roles at Ignite, Pinkberry, and Cheesecake Factory.
- CEO Acoca highlights Dixon’s fit for accelerating QSR growth and unit economics.
Zaxby’s strategic addition of Dixon reinforces its trajectory toward becoming a dominant national player in the chicken segment. As the brand eyes further innovation and expansion, strong financial stewardship will prove essential. What do you think of this leadership move for Zaxby’s future? Tell us in the comments.
