Precision Targeting Emerges as Foodservice Marketers’ Competitive Weapon
Data Overload Challenges Foodservice Leaders (Image Credits: Pixabay) Foodservice marketers grapple with vast data streams yet achieve breakthroughs by honing operator-specific insights that empower sales teams. Data Overload Challenges Foodservice Leaders The foodservice sector generates immense data from billing, logistics, and trade processes, yet this abundance often paralyzes decision-making. Marketers face a B2B2B landscape where manufacturers supply distributors who serve operators, complicating the path to relevant intelligence. Fast-moving signals offer timely context but lack verification, while confirmed data arrives too late for agile execution.[1] Silos across CRM, ERP, and trade promotion systems exacerbate debates over accuracy, diverting focus from growth … Read more