Popsicle Hard Arrives: Tilray and Magnum Ice Cream Blend Nostalgia with 5% ABV Refreshment
Iconic Flavors Meet Adult Appeal (Image Credits: Pexels) Tilray Brands announced a licensing partnership with The Magnum Ice Cream Company on March 26 to launch Popsicle Hard, a series of ready-to-drink malt beverages that reimagine the iconic frozen treat for adult consumers. The non-carbonated drinks deliver familiar cherry, orange, and grape flavors with a 5% alcohol-by-volume kick, packaged in slim 12-ounce cans.[1][2] This collaboration positions a childhood staple in the growing ready-to-drink cocktail segment, where consumers seek elevated takes on sentimental tastes. Iconic Flavors Meet Adult Appeal The initial lineup features three core varieties: Hard Cherry, Hard Orange, and Hard … Read more









