Khloud Protein Chips Deliver Crunch and 7 Grams of Protein (Image Credits: Unsplash)
The snack and beverage sectors keep evolving to meet demands for tasty yet functional options. Khloé Kardashian’s Khloud brand now enters the tortilla chip market after its protein popcorn success. Sun Cruiser adds white tea varieties to its ready-to-drink lineup. Marzetti enhances its ranch dressing with added protein. These developments reflect a broader trend where protein-forward items grow three times faster than traditional snacks.[1][2]
Khloud Protein Chips Deliver Crunch and 7 Grams of Protein
Tortilla chips just got a nutritional upgrade. Khloud, launched by Khloé Kardashian in 2025 with protein popcorn, debuted its Protein Chips exclusively at Target stores on April 8, 2026. The product hit shelves nationwide shortly after, expanding to the brand’s website on April 21.[1][2]
Each serving contains 7 grams of pea protein baked directly into the chips, made from whole-grain non-GMO corn masa and avocado oil. The formula avoids seed oils and preservatives while maintaining a crunchy texture. Kardashian noted her love for chips as a snacking staple, stating, “I love to snack, and tortilla chips have always been a staple in my house, so it felt like a really natural next step.”[3]
Three flavors cater to diverse cravings:
- Nacho Cheese, featuring real cheddar for a classic cheesy satisfaction.
- Buffalo, with a tangy kick popular in testing.
- Sweet Heat, blending smoky, sweet, and spicy notes.
Family input shaped the lineup. Kardashian’s children, True and Tatum, favored Nacho and Buffalo respectively during taste tests. The brand’s popcorn had already reached over 29,000 stores, including Starbucks, outperforming category averages in velocity and purchase frequency.[2]
Sun Cruiser Pioneers Non-Carbonated White Tea Vodka Drinks
Ready-to-drink cocktails gain a fresh twist with white tea. Sun Cruiser, a Boston Beer Company brand known for vodka iced teas since 2024, released its White Tea + Vodka variety pack in select markets starting April 2026. The non-carbonated beverages position the line as an innovator in the RTD space.[1][4]
At 4.5% ABV and 100 calories per 12-ounce serving, each option features 1 gram of sugar and real ingredients. Availability spans Ohio, Massachusetts, New Hampshire, Delaware, New Jersey, Florida, and Rhode Island in 8-packs. Erica Taylor, senior brand director, explained, “White tea and fruit make for a super crushable flavor combo.”[4]
Flavors highlight fruit and subtle tea notes:
- Peach White Tea: Ripe red peach with floral hints.
- Passionfruit White Tea: Bright tropical notes balanced by tea.
- Berry Hibiscus White Tea: Blueberry and floral hibiscus.
- Blackberry White Tea: Juicy berry with a light finish.
Sun Cruiser ranks as the fourth-largest RTD spirit brand, building on iced teas and lemonades to explore untapped white tea territory.[1]
Marzetti Protein Ranch Adds Muscle to a Dressing Icon
Ranch dressing receives a protein boost for everyday use. The Marzetti Company rolled out its Protein Ranch line in spring 2026 at major grocers nationwide. Offerings include a 13-ounce dressing bottle, 12-ounce veggie dip tub, and snack packs, each lower in calories than standard versions.[1][5]
The dressings pack 3 grams of milk protein per serving, while dips provide 4 grams. Products remain gluten-free with no artificial colors or high-fructose corn syrup. Tanya Berman, president of Marzetti’s retail business, observed, “Protein has become a key priority for consumers.”[5]
This launch taps into rising protein interest, as seven in 10 Americans sought more in 2025. The innovation allows ranch fans to enhance salads, veggies, or dips without extra effort.[1]
| Product Line | Protein per Serving | Key Formats |
|---|---|---|
| Khloud Protein Chips | 7g | Three flavors, Target exclusive initially |
| Sun Cruiser White Tea + Vodka | N/A | Four flavors, 8-packs in select states |
| Marzetti Protein Ranch | 3-4g | Dressing bottle, dip tub, snack packs |
Key Takeaways
- Protein integration elevates familiar snacks like chips and dressings.
- Brands prioritize clean ingredients and bold flavors to drive growth.
- RTD innovations like white tea vodkas expand beverage choices.
These launches underscore how food companies respond to consumer shifts toward functional indulgence. Khloud eyes further expansion, Sun Cruiser explores new flavors, and Marzetti reinforces its condiment leadership. What do you think about these protein-packed newcomers? Tell us in the comments.
