Exhibitor Numbers Hit New Highs (Image Credits: Unsplash)
Amsterdam – The Private Label Manufacturers Association gears up for its 39th World of Private Label trade show at RAI Amsterdam Convention Centre on May 19-20, uniting thousands of retailers and suppliers amid robust European market growth.[1][2]
Exhibitor Numbers Hit New Highs
More than 3,200 exhibitors from over 75 countries plan to attend PLMA 2026, marking a significant expansion for the event.[1] New national pavilions from Brazil, Egypt, Poland, South Korea, and Vietnam will debut, fostering fresh international partnerships. Participants will present cutting-edge products across food and non-food segments, emphasizing quality and innovation.
Retailers and manufacturers anticipate enhanced collaboration opportunities at the two-day gathering. The diverse lineup underscores the global appeal of private labels. Organizers expect lively exchanges that could shape future supply chains.
Supermarket of Ideas Receives Major Upgrade
The Supermarket of Ideas, PLMA’s flagship innovation zone, relocates to the RAI Auditorium for 2026 with a sleek redesign.[1] Enhancements include better visitor flow and multiple access points, simplifying discovery of trends for buyers. This setup aims to boost interactions between suppliers and retailers.
The revamped area will highlight emerging private label developments. Attendees can explore forward-thinking products in an immersive environment. Such changes position the feature as a must-visit hub during the show.
European Private Label Share Climbs to 38.8%
NielsenIQ data revealed a private label market share of 38.8% across 17 European countries as of MAT W52 2025, up 0.33 percentage points from the prior year.[1] Growth occurred in 12 of those markets. Twelve countries now exceed 30% share, while eight surpass 40%. Switzerland topped the list at 52.3%, with sales exceeding €14 billion.
The largest markets – Germany, the United Kingdom, and France – reached a combined 40.4% share, gaining 0.3 percentage points. Strong performers included Spain at +1.1%, Austria at +0.9%, Portugal at +0.7%, and the Netherlands at +0.5%.
| Country | Market Share Growth |
|---|---|
| Spain | +1.1% |
| Austria | +0.9% |
| Portugal | +0.7% |
| Netherlands | +0.5% |
Categories Drive €15.3 Billion Sales Increase
Private label sales across the analyzed markets rose by €15.3 billion, pushing the total value beyond €387 billion.[1] Confectionery and snacks, perishable foods, and shelf-stable foods led the expansion, generating €258 billion combined. These segments reflect shifting consumer preferences toward value and variety.
“From niche products to everyday staples, the growth of private label in Europe demonstrates a simple truth: retailer innovation drives progress, and informed consumers are the most powerful customers in the industry,” said Peggy Davies, President of PLMA.[1] Buyers at PLMA 2026 will likely focus on these high performers.
Key Takeaways
- Over 3,200 exhibitors from 75+ countries converge at RAI Amsterdam on May 19-20.
- Private label market share hits 38.8% in Europe, with €15.3 billion added sales.
- Supermarket of Ideas upgrade promises better trend discovery and networking.
PLMA 2026 stands poised to accelerate private label momentum, connecting global players amid proven demand. As retailers prioritize innovation, the event offers a prime platform for breakthroughs. What trends do you expect to dominate? Share your thoughts in the comments.
