Chick-Fil-A Introduces Daybright, A New Beverage Concept
Chick-Fil-A has confirmed the launch of Daybright, a beverage-focused restaurant concept set to debut later this year.
Daybright Offers Specialty Drinks And Light Food
The new brand will feature coffee, smoothies, cold-pressed juices, and light menu items rather than Chick-Fil-A’s traditional chicken offerings.
Operated By Red Wagon Ventures
Daybright will be run by Red Wagon Ventures LLC, a subsidiary created by Chick-Fil-A in 2017 to explore new food and service concepts beyond its core restaurants.
First Location Opening In Greater Atlanta
The company says the first Daybright restaurant will open in the Greater Atlanta area this fall, with more details expected later.
Not Chick-Fil-A’s First New Concept
Chick-Fil-A has experimented with other ventures before. In 2023, it opened Little Blue Menu in Maryland, offering burgers, wings, and Chick-Fil-A classics.
Fast-Food Industry Moves Toward Specialty Drinks
Many fast-food chains are testing beverage-driven models. Specialty coffees, juices, and smoothies are increasingly popular among younger consumers.
Taco Bell Expands Its Live Más Café
Taco Bell has been growing its Live Más Café, which started in California in 2024 and offers coffee, Refrescas, and other specialty beverages. The chain plans 30 locations by 2025.
McDonald’s Tried CosMc’s Beverage Concept
McDonald’s launched its alien-themed CosMc’s drink brand in 2023. Though the standalone stores closed, its beverages are now rolling out to McDonald’s locations.
A Growing Trend In Quick-Service Dining
With more diners seeking premium drinks and quick, light meals, Chick-Fil-A’s Daybright joins a growing trend of beverage-focused fast-casual concepts.
