A Career Built on Brand Innovation (Image Credits: Unsplash)
Atlanta – Chicken Salad Chick, the nation’s sole fast-casual chain dedicated to chicken salad, named Jill Thomas as its chief marketing officer this week. The appointment bolsters the executive team at the rapidly expanding brand, which operates more than 330 locations across 22 states.[1][2] Thomas steps into the role with extensive experience from retail, sports, and restaurant sectors, positioning the company to enhance its digital presence and guest engagement during a period of sustained growth.
A Career Built on Brand Innovation
Jill Thomas arrived at Chicken Salad Chick after six years as senior vice president and chief marketing officer of retail and e-commerce at PGA TOUR Superstore. There, she drove fan engagement, lifecycle marketing, and digital commerce efforts that boosted loyalty programs and omnichannel performance.[1] Her tenure also included serving as governor of the Atlanta Drive Golf Club in the TGL League, where she helped craft tech-forward fan experiences.
Earlier positions honed her skills across diverse industries. Thomas held senior marketing roles at Edible Brands, Cinnabon, Bloomin’ Brands, Yum! Brands, Disney Parks & Resorts, and Publix Super Markets. These experiences emphasized brand storytelling, customer insights, and seamless guest interactions, particularly during her time at Disney.[2] She holds an MBA from the University of Florida and a bachelor’s degree in advertising from Florida Southern College. Community involvement marks her profile as well, including board service with The First Tee Metro Atlanta.
Driving Marketing Strategy Forward
In her new position, Thomas oversees all brand and marketing operations. Responsibilities include national consumer marketing, digital and loyalty programs, menu innovation support, and guest experience enhancements.[3] She will prioritize data systems and analytics to optimize customer acquisition, engagement, and retention.
The focus extends to modernizing the marketing ecosystem. Efforts will leverage enhanced data insights, a robust digital platform, and storytelling that resonates culturally while honoring the brand’s Southern roots. This approach aims to support Chicken Salad Chick’s nationwide push.[1]
Rapid Expansion Defines the Brand’s Trajectory
Founded in 2008 in Auburn, Alabama, by Stacy and Kevin Brown, Chicken Salad Chick has evolved into a franchise powerhouse. The chain reported record franchise activity in 2025, awarding nearly 100 agreements and opening 42 new restaurants across 13 states.[4] Accolades underscore its momentum:
- Ranked in the 2023 Entrepreneur Franchise 500
- Featured on Franchise Times’ Fast & Serious and Top 400 lists
- Named to Fast Casual’s Top 100 Movers & Shakers from 2018 to 2025
- Recognized by QSR for Best Franchise Deals in multiple years
- Honored as one of the South’s Best Chains by Southern Living
Under President and CEO Scott Deviney, the brand maintains a commitment to strong leadership, including high-impact female executives. This hiring aligns with plans to deepen ties with guests and franchise partners.[2]
Executive Perspectives on the Future
Thomas expressed enthusiasm for the opportunity. “I’m honored to join Chicken Salad Chick at such an exciting moment in its evolution,” she stated. “The brand has built a powerful connection with its guests and franchise owners by delivering genuine hospitality and a differentiated menu.”[1] She highlighted her unique vantage point: “Coming from my most recent role outside the traditional restaurant path allows me to apply a fresh perspective.”
Deviney praised her fit. “Jill’s ability to connect data-driven strategy with meaningful guest experiences makes her an exceptional addition,” he said. “Her background across restaurants, retail, and e-commerce…will help accelerate our growth.”[3]
Key Takeaways
- Thomas brings 20+ years of cross-industry expertise to lead marketing amid expansion.
- Chicken Salad Chick operates 330+ units, with strong franchise momentum from 2025.
- New initiatives target digital loyalty, data analytics, and culturally attuned branding.
Chicken Salad Chick’s latest executive move signals confidence in its recipe for success: authentic hospitality paired with innovative marketing. As the chain eyes further growth, Thomas’s leadership could redefine how fast-casual dining engages modern consumers. What do you think of this hire? Share your thoughts in the comments.
