From Neighborhood Staple to Scalable Franchise (Image Credits: Pexels)
New York City – Gregorys Coffee, the specialty chain born in Manhattan nearly two decades ago, has deepened its alliance with Craveworthy Brands to fuel nationwide expansion through franchising.[1][2] The partnership responds to surging demand from investors and operators eager to bring the brand’s craft coffee and community vibe to new markets. With open houses set to begin tomorrow, the initiative marks a pivotal step for the chain, which now operates more than 50 locations.[3]
From Neighborhood Staple to Scalable Franchise
Gregorys Coffee started in 2006 when Gregory Zamfotis and his family opened their first spot in Manhattan, emphasizing quality brews, fresh food, and genuine hospitality.[1] The chain refined its model amid fierce competition, roasting small-batch coffee in its New York City facility and introducing seasonal innovations to draw daily crowds. Loyal customers, dubbed “Gregulars,” have fueled growth to over 50 cafés across the country, primarily in New York and New Jersey.[4]
Franchising emerged as the next logical phase after years of operational fine-tuning. The program targets high-traffic zones where coffee rituals thrive, such as urban centers and commuter paths. Entrepreneurs now stand to replicate the brand’s “third place” appeal—a welcoming hub beyond home and office.[2]
Craveworthy Brands Brings Proven Expertise
Craveworthy Brands, led by industry veteran Gregg Majewski, formerly CEO of Jimmy John’s, acquired a stake in Gregorys to supercharge its trajectory.[2] The platform oversees a portfolio that includes Big Chicken, co-founded by Shaquille O’Neal, and Bd’s Mongolian Grill, among others. Franchisees tap into comprehensive resources spanning site selection, training, supply chain, and marketing.
“We’ve spent years building Gregorys with intention and care to ensure it stood the test of time before opening the door to franchising,” Zamfotis stated.[1] Craveworthy’s data-driven tools and vendor networks promise efficiency in everything from store layouts to digital loyalty programs. Flexible footprints of 1,500 to 2,500 square feet suit diverse settings, including drive-thrus and lifestyle centers.[2]
Multi-City Tour Targets East Coast Operators
The franchise push gains momentum with a roadshow launching April 7, 2026, across four East Coast venues. Prospective partners can sample the coffee program, tour shop designs, and discuss opportunities during 4-7 p.m. sessions. The events stem from robust early interest by multi-unit veterans and owner-operators.[5]
- April 7: 443 7th St. NW, Washington, D.C.
- April 8: 2070 U.S. 9, Old Bridge, New Jersey
- April 9: 393 Route 17, Paramus, New Jersey
- April 9: 108 Heights Road, Darien, Connecticut
Samuel Stanovich, Craveworthy’s senior vice president of franchise leadership, highlighted the strategy: “As we franchise Gregorys, we’re looking to partner with entrepreneurs who see real opportunity in a brand fueled by consistency, culture and community.”[3] Reservations remain open via the franchise site.[2]
Strategic Fit in a Booming Market
Gregorys enters franchising amid strong sector tailwinds, with the U.S. specialty coffee segment posting steady gains. The brand’s no-frills approach—fast service without pretense—resonates in fast-paced environments. Innovations like mobile ordering and integrated delivery enhance accessibility.
Initial expansion prioritizes the Mid-Atlantic, Southeast, Midwest, and beyond, filling gaps in metro areas. Craveworthy’s playbook ensures newcomers align with core values while scaling efficiently. This blend of heritage and infrastructure positions Gregorys for sustained momentum.
Gregorys Coffee’s franchising era promises to extend its hustle-friendly ethos nationwide, blending time-tested quality with modern support. As the tour unfolds, it could spark a wave of new outposts. What do you think about this expansion—ready to grab a franchise opportunity? Tell us in the comments.
Key Takeaways
- Over 50 locations now, targeting urban and commuter hotspots for growth.
- Craveworthy provides end-to-end support, from AI site selection to marketing.
- East Coast tour starts April 7; ideal for experienced operators seeking coffee brands.
