Holiday Promotions Drive Exceptional Sales (Image Credits: Unsplash)
Houston-based Shipley Do-Nuts wrapped up the first quarter of 2026 on a high note, delivering record sales during key holidays and unveiling innovations that keep customers coming back. The nearly 90-year-old chain, known for its handmade donuts and kolaches, strengthened its leadership ranks and opened new locations amid steady growth.[1] These developments position the brand for an ambitious year as it nears a major milestone.
Holiday Promotions Drive Exceptional Sales
Shipley shattered year-over-year sales records with its Valentine’s Day and St. Patrick’s Day donuts and dozens boxes. Customers flocked to stores for these limited-time offerings, underscoring the brand’s enduring appeal in a competitive market. The surge highlighted robust guest loyalty early in the year.[1]
Operators reported strong turnout, particularly for the festive varieties that blend tradition with seasonal excitement. This performance built directly on a record-breaking 2025, setting a positive tone for franchise partners nationwide.
New Menu Items Bring Fresh Twists
The company introduced Kolache Dippers, bite-sized takes on its popular handmade sausage kolaches, paired with the debut of Rowdy Ranch dipping sauce. These savory additions cater to on-the-go eaters seeking portable indulgence without sacrificing flavor. Shipley positioned them as natural extensions of its core menu.[1]
Early feedback from locations suggests the items resonate with families and snackers alike. By innovating on kolaches – a staple since the chain’s early days – Shipley aims to broaden its savory lineup while maintaining handmade quality.
Leadership Additions Fuel Operational Strength
Shipley bolstered its executive team with three strategic hires to support its expansion trajectory. Matt Kafka joined as Chief Operating Officer to enhance franchise support and operational efficiency. John Feray stepped in as Chief Financial Officer, tasked with boosting same-store sales and margins. Todd Brin became Chief Development Officer, streamlining franchise development, construction, design, and real estate processes.[1]
These appointments come at a pivotal time. CEO Flynn Dekker noted, “Coming off a record-breaking 2025, our Q1 investments to strengthen our leadership team have positioned us to better serve our guests and support our growing franchise system as the brand continues to evolve.”[1] The moves signal a commitment to scalability for franchisees eyeing new markets.
Stores Multiply as Brand Eyes National Reach
Four new shops debuted in the quarter, including the chain’s first in El Paso, Texas. Shipley now operates more than 390 franchise and company-owned restaurants across 13 states, closing in on its 400th location. Plans call for 25 additional openings through the rest of 2026 in both established and emerging areas.[1]
Franchise opportunities remain plentiful in the South, Southeast, and Midwest. Here are key areas of focus for upcoming growth:
- New markets like El Paso to tap untapped demand.
- Existing regions for deeper penetration and loyalty programs.
- Streamlined site selection and construction to speed openings.
This pace reflects confidence among operators who see Shipley’s model delivering consistent returns.
Accolades Reinforce Franchise Appeal
The brand secured the No. 134 ranking on the 2026 Entrepreneur Franchise 500 list. It also held the top spot in the Baked Goods: Doughnuts category for the fifth straight year.[1] These honors arrive as Shipley prepares to mark its 90th anniversary later in 2026, celebrating Houston roots alongside national expansion.
For potential franchisees, the recognition underscores a proven system amid industry shifts. Shipley Rewards continues to drive repeat visits with perks like free donuts and exclusive deals, keeping everyday customers engaged.
As Shipley charges toward its next century, franchise owners and staff stand to benefit from heightened visibility and streamlined support. The Q1 successes suggest more families will soon discover – or rediscover – the joy of fresh donuts and kolaches, one location at a time.
