Two Flavors Capture Cookie and Brownie Bliss (Image Credits: Unsplash)
Consumers seeking nostalgic indulgence can now savor Entenmann’s classic baked goods in frozen form through a new collaboration with Turkey Hill Dairy.[1][2]
Two Flavors Capture Cookie and Brownie Bliss
Turkey Hill unveiled the partnership on January 28 with flavors that directly echo Entenmann’s popular items. The Entenmann’s Soft-Baked Chocolate Chip Cookies ice cream blends sweet cream base with soft, chewy cookie pieces for a comforting texture.[1] Meanwhile, the Little Bites Fudge Brownies variety offers rich chocolate ice cream loaded with generous chunks of fudgy brownies, turning a snackable treat into a decadent scoop.[3]
This duo stands out by preserving the essence of oven-fresh baked goods while adapting them to the freezer aisle. Each pint delivers the familiarity of family favorites in a novel, chilled format. Brand representatives emphasized the joy of these transformations during the announcement.
| Flavor Name | Base | Key Mix-Ins |
|---|---|---|
| Soft-Baked Chocolate Chip Cookies | Sweet cream | Soft, chewy cookie pieces |
| Little Bites Fudge Brownies | Rich chocolate | Fudgy brownie chunks |
Executives Highlight Nostalgia and Innovation
Brittany Smith, Director of Marketing at Turkey Hill, described the effort as a union of generational staples. “This collaboration brings together two brands that have been part of family moments for generations,” she said. “We took iconic bakery treats and transformed them into indulgent, scoopable experiences that deliver comfort, familiarity, and joy in every bite.”[1]
Marlene Sidhu, Vice President of Indulgent Morning & Snacking at Bimbo Bakeries USA, which owns Entenmann’s, noted the strategic expansion. “We’re always looking for new ways to delight our fans,” she stated. “This partnership brings the comforting flavors of Entenmann’s to a new place in the freezer aisle.”[1] Dana Trimback, Senior Brand Manager for Little Bites, added enthusiasm: “Turkey Hill captured the essence of our baked goods in every scoop.”[2]
These comments underscore a broader push in the snack industry toward cross-category licensing. Such moves allow established brands to refresh their appeal without overhauling core products.
Retail Rollout Targets East Coast Shoppers
The new pints appeared in stores shortly after the announcement. Retailers carrying the flavors include ShopRite, ACME, Safeway MidAtlantic, Giant Food, GIANT, Turkey Hill Minit Markets, and Market Basket.[1][3]
- ShopRite and ACME serve urban and suburban markets.
- Giant Food and GIANT cover mid-Atlantic regions.
- Turkey Hill Minit Markets offer convenience access.
- Market Basket provides Northeast options.
Availability focuses on the eastern U.S., aligning with both brands’ strongholds. Shoppers in these areas reported early sightings, fueling social media buzz.
Brands with Deep Roots in Indulgence
Turkey Hill Dairy, based in Conestoga, Pennsylvania, leads in premium ice cream and iced tea. The company transitioned its facility to 100% renewable energy in 2019, sourcing from local hydroelectric and wind power.[1] Bimbo Bakeries USA, owner of Entenmann’s and Little Bites, operates 50 U.S. plants with over 20,000 employees.
The partnership, facilitated by licensing agency Brand Central, exemplifies how bakery giants extend reach into dairy. Consumers benefit from familiar tastes in unexpected forms.
Key Takeaways:
- Two flavors: Soft-Baked Chocolate Chip Cookies and Little Bites Fudge Brownies.
- Available now at major East Coast chains.
- Focuses on nostalgia through licensed bakery recreations.
This launch signals more hybrid treats ahead, blending comfort foods across aisles. As freezer sections evolve, partnerships like this keep classics relevant. What’s your go-to Entenmann’s flavor, and would you try it frozen? Tell us in the comments.
