Guest Voices Shape a Sharper Menu (Image Credits: Unsplash)
Vicious Biscuit, the fast-casual chain renowned for its inventive biscuit stacks and Southern flair, recently rolled out a refreshed cocktail menu at all its locations. The update responds directly to customer input, aiming to better match drinks with the evolving brunch scene. Company leaders emphasized that these changes stem from internal tests and diner preferences for more brunch-aligned options.[1][2]
Guest Voices Shape a Sharper Menu
Diners made it clear: they wanted cocktails that amplified the brunch vibe rather than basic staples. Vicious Biscuit acted on that signal by trimming less popular choices and introducing targeted newcomers. This move keeps the menu efficient while spotlighting drinks that pair seamlessly with signature biscuit creations.
Co-founder and CEO George McLaughlin highlighted the rationale. “These updates reflect direct guest feedback and allow us to offer cocktails that better align with how our guests are choosing to brunch while staying true to our brand,” he stated.[1] The chain, family-owned since 2017, positions itself as a brunch innovator with bold flavors and hospitality.
Meet the New Cocktail Trio
The refresh spotlights three standout additions, each crafted for indulgence and attitude. These drinks promise to elevate any meal, from spicy chicken biscuits to sweet stacks.
- The Bold Fashioned ($13): Elijah Craig bourbon meets house-made hot honey simple syrup, bitters, and fresh-squeezed orange juice, garnished with an orange twist for a fiery classic spin.[1]
- The Iced Espresso Martini ($12): Tito’s vodka, cold brew, and Baileys blend into a chilled, caffeine-kissed sipper perfect for morning-to-noon transitions.[1]
- The Dude ($11): Tito’s vodka, milk, and Kahlúa deliver a creamy, nostalgic nod – served over ice for easy sipping.[1]
McLaughlin added, “Brunch should feel like something special, and that includes what’s in your glass. These new cocktails are bold, indulgent and made to match the way our guests love to brunch.”[2]
Streamlining with Strategic Cuts
To prioritize these fresh faces, Vicious Biscuit phased out several former options. The Southern Sunrise, The Greyhound, and The Screwdriver no longer appear, clearing space for more relevant picks. This curation ensures quicker service and a tighter focus on what resonates most.
Mimosa fans gain variety too. Selections now include fresh-squeezed orange, cranberry, apple, or grapefruit juices, allowing personalized builds. Such tweaks underscore the chain’s responsiveness in a competitive brunch market.[3]
Brunch Revolution in Full Swing
Vicious Biscuit operates across multiple states, drawing crowds with its counter-service model and jam bar accents. The cocktail overhaul fits into broader efforts to redefine fast-casual brunch, blending comfort food with spirited edges. Guests at locations from South Carolina to Indiana now sip these updates alongside favorites like pimento cheese-topped sandwiches.
The menu rolled out immediately, signaling swift adaptation to diner trends. For full details or reservations, check Vicious Biscuit’s website.[1]
As brunch culture evolves, chains like Vicious Biscuit prove that listening pays off – one bold pour at a time. What’s your go-to brunch cocktail pairing? Share in the comments.
- Three new cocktails: Bold Fashioned, Iced Espresso Martini, and The Dude, priced $11–$13.
- Removed basics like Greyhound to focus on brunch-friendly options.
- Expanded mimosas and direct response to guest feedback enhance the experience.
