Fans’ Summer Crush Becomes Everyday Essential (Image Credits: Upload.wikimedia.org)
Austin, Texas – Waterloo Sparkling Water revealed two fresh flavors and elevated a summer hit to permanent status in its lineup.[1]
Fans’ Summer Crush Becomes Everyday Essential
Consumer enthusiasm propelled Lemon Italian Ice from a limited-time offering to a staple. The flavor first appeared last summer through a collaboration with Guy Fieri’s Flavortown collection.[1]
Waterloo responded to overwhelming demand by making it available year-round. This sun-drenched blend delivers a rush of lemony sour and sweet notes, finished with a zesty bite that evokes boardwalk nostalgia.[2]
The decision underscores the brand’s attentiveness to customer preferences. Strong sales during its initial run convinced executives to commit long-term.[1]
Banana Berry Bliss Delivers Creamy Indulgence
Waterloo introduced Banana Berry Bliss as a smoothie-inspired delight for morning routines. Ripe banana pairs with sweet berry accents and a touch of bright orange tartness in this creamy profile.[1]
The flavor captures the essence of a blended fruit escape without any calories, sugar, or sweeteners. Natural ingredients ensure an authentic taste in every lively, carbonated sip.[1]
Chief Marketing Officer Kathy Maurella highlighted the launch: “We’re excited to introduce our all-new Banana Berry Bliss and Melon Medley and bring back our summer crowd-pleaser Lemon Italian Ice as an everyday flavor.”[1]
Melon Medley Offers Spa-Like Refreshment
Melon Medley rounds out the additions with a trio of summer fruits. Sweet watermelon mingles with juicy cantaloupe and cool honeydew for a bright, hydrating experience.[1]
This spa-worthy combination promises crisp refreshment ideal for active days. Like its counterparts, it relies on Non-GMO Project Verified natural flavors and purified carbonated water.[1]
The new trio aligns with Waterloo’s mission to craft bold, true-to-fruit profiles. CEO Jason Shiver emphasized growth: “Waterloo grew three times the category in 2025 and led the pack on distribution growth.”[1]
Tied to Winter Games and Morning Rituals
The rollout coincides with the 2026 Winter Games in Milan under the “Wake Up With Waterloo” campaign. Waterloo positions its sparkling waters as a flavorful alternative to traditional morning beverages.[1]
A partnership with The Bagel Nook introduces “Sidecar Sets” pairing flavors with Nook Coffee Espresso. Three limited-time bagels inspired by the drinks will debut nationwide later this month.[1]
Mocktail recipes further extend versatility, such as Banana Berry Bliss Colada or Zesty Italian Ice Sunset. These options cater to consumers seeking zero-calorie enjoyment.[1]
Availability Expands Nationwide
The flavors hit shelves at major retailers in the coming weeks. Shoppers can find them at Walmart, Target, Whole Foods, and more.[1]
- Walmart
- Target
- Aldi
- Albertsons Safeway
- Whole Foods Market
- Select Kroger, HEB, Publix, Costco, and Sam’s Club locations
- Amazon and Thrive Market
Waterloo, founded in 2017 as an independent Austin brand, packs its BPA-free aluminum cans with pure refreshment. The expansions signal continued innovation in a competitive market.[1]
Key Takeaways
- Banana Berry Bliss: Creamy banana-berry with orange tang for smoothie vibes.
- Melon Medley: Watermelon, cantaloupe, and honeydew for crisp hydration.
- Lemon Italian Ice: Now permanent, zesty lemon sour-sweet nostalgia.
Waterloo’s latest moves reinforce its leadership in authentic, flavorful sparkling water. As options proliferate, the brand invites a shift toward bolder hydration. What flavors will you try first? Share in the comments.
