BellRing Brands Scales Back Ambitions as RTD Shake Rivals Heat Up
A Surprising Shift in Expectations (Image Credits: Unsplash) In the competitive arena of ready-to-drink nutrition, where vibrant bottles line store shelves under bright fluorescent lights, BellRing Brands is rethinking its bold trajectory. A Surprising Shift in Expectations Picture this: a company that’s been riding high on double-digit sales surges suddenly dials back its forecasts. That’s exactly what happened with BellRing Brands in their latest update. Despite strong performance in fiscal 2025, where net sales climbed 16% to $2.3 billion, executives admitted the landscape is changing fast. The core issue? Intensifying rivalry in the ready-to-drink milk shake segment. Premier Protein, their … Read more









